Trade Marketing Management Trainee, On & Hotel

Pernod Ricard
Istanbul
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical thinking","Planning","Communication","Stakeholder management","Collaboration"]

Join the Business Development & Trade Marketing team to strengthen execution of premium brand activities across On-Trade and Hotel channels. Support planning and delivery of trade marketing initiatives, analyze promotional performance (including ROI), and produce commercial reporting and dashboards for stakeholders. Monitor sell-out, merchandising, and execution quality, manage trade investments and incentives, coordinate POS/visibility materials, and conduct field visits with Sales to ensure best-in-class execution.

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FursaFursa
Pernod Ricard
Pernod Ricard
4 days ago

Trade Marketing Management Trainee, On & Hotel

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Join the Business Development & Trade Marketing team to strengthen execution of premium brand activities across On-Trade and Hotel channels. Support planning and delivery of trade marketing initiatives, analyze promotional performance (including ROI), and produce commercial reporting and dashboards for stakeholders. Monitor sell-out, merchandising, and execution quality, manage trade investments and incentives, coordinate POS/visibility materials, and conduct field visits with Sales to ensure best-in-class execution.
Location: Istanbul
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Marketing & Growth
Seniority: Graduate level

Key Responsibilities

  • •Support planning and execution of trade marketing initiatives aligned with brand, channel, and customer strategies.
  • •Analyze promotional performance using pre- and post-activity evaluations, including ROI analysis and performance measurement.
  • •Prepare regular commercial reports, dashboards, and presentations for internal stakeholders and leadership.
  • •Monitor sell-out performance, merchandising effectiveness, and execution quality to generate actionable business insights.
  • •Support budget planning, trade investment tracking, incentive program management, and coordinate loyalty/incentive programs; help develop and distribute POS/visibility assets and sales equipment.

Key Requirements

  • •Recent graduate with a Bachelor’s or Master’s degree in Business Administration, Economics, Marketing, Engineering, or a related discipline.
  • •Up to 2 years of internship or professional experience in Trade Marketing, Sales, Marketing, or Commercial functions (preferably within FMCG).
  • •Strong analytical thinking with a commercial mindset, able to turn data into actionable insights.
  • •Excellent planning, organization, and project management skills.
  • •Advanced Microsoft Excel and PowerPoint skills, with fluent Turkish and English.
Experience:FMCG
Education:Bachelor's in Business Administration, Economics, Marketing, Engineering (or related discipline)
Skills:Analytical thinkingPlanningCommunicationStakeholder managementCollaboration
Languages:TurkishEnglish
Tech Stack:Microsoft ExcelPowerPointE-flowPOS materialsDashboards

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn