Head of Europe

FIRST
London
Workplace: RemoteFull timeUSD 80,000 - 120,000 annuallyFunction: Administration & Executive AssistanceExperience: 1+ yearsSkills: ["Entrepreneurship","Adaptability","Communication","Ownership","Cross-cultural collaboration"]

Own FIRST’s European expansion by setting market-entry strategy, prioritizing countries, and building a repeatable growth engine. Lead commercial growth through direct sales to restaurant and hospitality partners, develop the European value proposition, and build a qualified pipeline. Forge executive-level partnerships with delivery providers, ordering platforms, POS companies, and distribution channels, coordinating launches and operational readiness. Recruit and lead a European commercial and operations team while working closely with the CEO.

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FIRST
FIRST
1 day ago

Head of Europe

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Last checked: 13 hours agoStatus: Live

Job Summary

Own FIRST’s European expansion by setting market-entry strategy, prioritizing countries, and building a repeatable growth engine. Lead commercial growth through direct sales to restaurant and hospitality partners, develop the European value proposition, and build a qualified pipeline. Forge executive-level partnerships with delivery providers, ordering platforms, POS companies, and distribution channels, coordinating launches and operational readiness. Recruit and lead a European commercial and operations team while working closely with the CEO.
Location: London
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute FIRST’s European market-entry and expansion strategy, including prioritizing countries and defining measurable milestones.
  • •Drive commercial growth by building relationships with high-volume restaurants and leading strategic sales from outreach through negotiation, launch, and expansion.
  • •Develop executive-level partnerships with delivery providers, ordering platforms, POS companies, and restaurant-technology partners, negotiating arrangements to improve coverage and pricing.
  • •Own market launches and operational readiness, coordinating delivery coverage, contracts, pricing, payment requirements, onboarding, and product requirements for Europe.
  • •Recruit, lead, and develop the European commercial and operations team while setting performance standards and maintaining alignment with US leadership and product teams.
Travel: Medium travel

Pay and Benefits

Salary: USD 80,000 - 120,000 annually

Key Requirements

  • •Experience building or scaling a European business for a software, restaurant-technology, marketplace, logistics, delivery, or payments company.
  • •Ability to sell to restaurants, hospitality groups, platforms, or enterprise customers.
  • •Capability to develop strategy while staying hands-on with prospecting, selling, negotiating, and launching customers.
  • •Strong commercial judgment, including understanding unit economics, pricing, partnerships, and how to prioritize markets.
  • •Comfort operating with limited structure while building the systems the business needs.
Experience:1+ years
Skills:EntrepreneurshipAdaptabilityCommunicationOwnershipCross-cultural collaboration

Company Brief

FIRST
Provides on-demand and same-day delivery infrastructure for retailers and brands, connecting merchants to a distributed courier network and offering fulfillment, white‑label delivery, and API integrations to optimize last‑mile logistics.
Industry: Last Mile Delivery
Headquarters: London, United Kingdom
Website