Assistant Brand Manager

The Kraft Heinz Company
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: []

Assist in developing and executing brand strategies for the Shanghai portfolio at Kraft Heinz, coordinating with cross-functional teams to drive marketing campaigns, consumer insights, and product launches that build brand equity and market share in the Chinese market.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Assistant Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 days agoStatus: Live

Job Summary

Assist in developing and executing brand strategies for the Shanghai portfolio at Kraft Heinz, coordinating with cross-functional teams to drive marketing campaigns, consumer insights, and product launches that build brand equity and market share in the Chinese market.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Assist in the development and execution of brand plans and marketing campaigns for assigned products.
  • •Carry out market and consumer research to inform positioning, messaging, and go-to-market strategies.
  • •Coordinate with cross-functional teams including sales, packaging, and agencies to implement campaigns.
  • •Track key performance metrics and prepare reports to optimize brand initiatives.
  • •Support new product launches and promotional activities, ensuring timely delivery and alignment with brand guidelines.

Key Requirements

  • •Strong analytical and communication skills with the ability to translate consumer insights into actionable brand plans.
  • •Experience or coursework in marketing, consumer goods, or a related field.
  • •Ability to collaborate cross-functionally with sales, marketing, and product teams.
  • •Detail-oriented with project management capabilities to support campaigns and launches.
  • •Proactive and creative problem-solver with a customer-centric mindset.

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn