The Kraft Heinz Company

4 weeks ago

Assistant Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Assist in developing and executing brand strategies for the Shanghai portfolio at Kraft Heinz, coordinating with cross-functional teams to drive marketing campaigns, consumer insights, and product launches that build brand equity and market share in the Chinese market.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Assist in the development and execution of brand plans and marketing campaigns for assigned products.
•Carry out market and consumer research to inform positioning, messaging, and go-to-market strategies.
•Coordinate with cross-functional teams including sales, packaging, and agencies to implement campaigns.
•Track key performance metrics and prepare reports to optimize brand initiatives.
•Support new product launches and promotional activities, ensuring timely delivery and alignment with brand guidelines.

Key Requirements

•Strong analytical and communication skills with the ability to translate consumer insights into actionable brand plans.
•Experience or coursework in marketing, consumer goods, or a related field.
•Ability to collaborate cross-functionally with sales, marketing, and product teams.
•Detail-oriented with project management capabilities to support campaigns and launches.
•Proactive and creative problem-solver with a customer-centric mindset.

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

4 weeks ago

Assistant Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Assist in the development and execution of brand plans and marketing campaigns for assigned products.
•Carry out market and consumer research to inform positioning, messaging, and go-to-market strategies.
•Coordinate with cross-functional teams including sales, packaging, and agencies to implement campaigns.
•Track key performance metrics and prepare reports to optimize brand initiatives.
•Support new product launches and promotional activities, ensuring timely delivery and alignment with brand guidelines.

Key Requirements

•Strong analytical and communication skills with the ability to translate consumer insights into actionable brand plans.
•Experience or coursework in marketing, consumer goods, or a related field.
•Ability to collaborate cross-functionally with sales, marketing, and product teams.
•Detail-oriented with project management capabilities to support campaigns and launches.
•Proactive and creative problem-solver with a customer-centric mindset.

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn