Senior Manager - Channel Expansion & Operations

American Express
New York
Workplace: HybridFull timeUSD 103,750 - 174,750 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical","Project management","Problem-solving","Communication","Influence"]

Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels to drive incremental B2B awareness and consideration. Build and scale a test-and-learn agenda using data and insights to guide channel expansion decisions. Own end-to-end operations for Amex Business social platforms and align teams on campaign processes, governance, and best practices. Analyze performance, recommend optimizations, and manage agencies and partners while leading direct reports or contractors.

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FursaFursa
American Express
American Express
2 days ago

Senior Manager - Channel Expansion & Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels to drive incremental B2B awareness and consideration. Build and scale a test-and-learn agenda using data and insights to guide channel expansion decisions. Own end-to-end operations for Amex Business social platforms and align teams on campaign processes, governance, and best practices. Analyze performance, recommend optimizations, and manage agencies and partners while leading direct reports or contractors.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels to drive incremental B2B awareness and consideration.
  • •Develop and scale a structured test-and-learn agenda using data and insights to guide channel expansion decisions.
  • •Partner with internal marketing and content teams to tailor and optimize messaging for new and existing channels.
  • •Own end-to-end channel operations for Amex Business social platforms (Facebook, LinkedIn, Instagram), ensuring consistent execution and performance.
  • •Monitor, analyze, and report on channel performance and manage external agencies and platform partners.

Pay and Benefits

Salary: USD 103,750 - 174,750 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance

Key Requirements

  • •5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments.
  • •Strong background in social media with experience in organic and/or paid campaigns.
  • •Experience with new and emerging marketing channels (e.g., Reddit, LLMs, podcasts, Substacks).
  • •Proven ability to launch new initiatives in ambiguous, fast-paced environments.
  • •People leadership experience focused on development and team engagement.
Experience:5+ yearsB2B
Education:Bachelor's
Skills:AnalyticalProject managementProblem-solvingCommunicationInfluence
Tech Stack:FacebookLinkedInInstagramRedditPodcastsSubstacks

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn