Field Marketing Specialist, Key & Strategic Accounts

Okta
Bellevue, Chicago, Toronto
Workplace: HybridFull timeUSD 80,000 - 110,000 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Collaboration","Analytical thinking","Communication","Attention to detail","Self-starter"]

Drive integrated demand generation and account engagement for Okta’s highest-value Strategic and Key Accounts. Support multi-channel ABM customer journeys by coordinating field events, optimizing email nurtures with a strategic account lens, and building foundational mechanisms, playbooks, and reporting. Serve as the primary data and operations problem solver across Salesforce and Tableau, leverage generative AI and automation to streamline workflows, and enable field teams with newsletters, alerts, and lead routing.

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FursaFursa
Okta
Okta
8 hours ago

Field Marketing Specialist, Key & Strategic Accounts

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Last checked: 6 hours agoStatus: Live

Job Summary

Drive integrated demand generation and account engagement for Okta’s highest-value Strategic and Key Accounts. Support multi-channel ABM customer journeys by coordinating field events, optimizing email nurtures with a strategic account lens, and building foundational mechanisms, playbooks, and reporting. Serve as the primary data and operations problem solver across Salesforce and Tableau, leverage generative AI and automation to streamline workflows, and enable field teams with newsletters, alerts, and lead routing.
Location: Bellevue, Chicago, Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support campaign and program builds for field marketing events, including asset coordination and logistics for targeted ABM campaigns.
  • •Optimize multi-channel email nurture sequences with Marketing Operations to improve account engagement and conversion.
  • •Own event logistics and mechanisms, including vendor relations, webinar/platform setup, swag replenishment, and PO creation.
  • •Troubleshoot and maintain reporting integrity across Salesforce and Tableau by resolving data discrepancies, lead routing issues, and campaign tracking errors.
  • •Develop standardized reporting frameworks and enable field teams with newsletters, alerts, registration pages, and automated follow-up sequences for SDR outreach.
Travel: Medium travel

Pay and Benefits

Salary: USD 80,000 - 110,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •2+ years of professional B2B tech marketing experience in field marketing, demand generation, or ABM.
  • •Bachelor’s Degree in Marketing, Communications, or Business (preferred).
  • •Experience with marketing and sales technology, including CRM (Salesforce) and marketing automation (e.g., Marketo, Eloqua).
  • •Familiarity with ABM and event tools such as 6sense, Demandbase, Splash, and Zoom, plus project management tools like Asana.
  • •Comfort using Generative AI tools (e.g., Gemini, Claude) to accelerate content creation, automate workflows, and analyze performance.
Experience:2+ yearsB2B tech
Education:Bachelor's in Marketing, Communications, or Business
Skills:CollaborationAnalytical thinkingCommunicationAttention to detailSelf-starter
Tech Stack:SalesforceTableauMarketoEloqua6senseDemandbaseSplashZoomAsanaGenerative AIGeminiClaude

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn