Brand Content Producer

Tonal
New York
Workplace: HybridFull timeUSD 105,000 - 135,000 annuallyFunction: Creative Production (Video/Audio/Photo)Experience: 5+ yearsSkills: ["Creative thinking","Independent work","Collaboration","Communication","Process-oriented feedback"]

Create compelling photo and video content across Tonal’s marketing ecosystem, translating brand strategy into visuals for web, retail, social, paid media, email, events, and out-of-home. Partner with the Brand team to concept and execute original visual stories, manage end-to-end production from shot lists to delivery, and coordinate with studio production to capture brand and fitness moments. Stay current on visual trends and build trust with on-camera talent.

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FursaFursa
Tonal
Tonal
1 month ago

Brand Content Producer

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Last checked: 6 hours agoStatus: Live

Job Summary

Create compelling photo and video content across Tonal’s marketing ecosystem, translating brand strategy into visuals for web, retail, social, paid media, email, events, and out-of-home. Partner with the Brand team to concept and execute original visual stories, manage end-to-end production from shot lists to delivery, and coordinate with studio production to capture brand and fitness moments. Stay current on visual trends and build trust with on-camera talent.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Creative Production (Video/Audio/Photo)
Seniority: Mid level

Key Responsibilities

  • •Shoot and produce photo and video content for web, retail, organic social, paid media, email, events, and out-of-home.
  • •Concept and execute original visual stories with the Brand team across formats and audiences.
  • •Translate channel and campaign briefs into hero and supporting visual assets while optimizing per channel.
  • •Own end-to-end production from pre-production planning and shot lists through capture, editing, and final delivery.
  • •Partner with studio production to capture brand and marketing content alongside existing fitness content shoots.
Travel: Low travel

Pay and Benefits

Salary: USD 105,000 - 135,000 annually

Key Requirements

  • •5+ years of professional photography and videography experience, ideally for consumer brands.
  • •A portfolio demonstrating range (lifestyle, social, product, and motion) with a clear visual point of view.
  • •Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut).
  • •Experience shooting for multiple end uses and understanding how format and context shape creative decisions.
  • •Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed.
Experience:5+ yearsConsumer brandsFitnessWellnessLifestyle
Skills:Creative thinkingIndependent workCollaborationCommunicationProcess-oriented feedback
Tech Stack:Adobe Creative SuitePremiereLightroomPhotoshopCanvaCapcutAI

Company Brief

Tonal
Designs and sells a connected home strength-training system combining digital weight hardware, personalized coaching, and AI-driven workouts. Tonal offers subscription-based fitness programming, performance tracking, and guided resistance training for at-home users.
Industry: Fitness
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn