Senior Manager, Performance Marketing, SEM

Airwallex
San Francisco
Workplace: HybridFull timeUSD 138,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Stakeholder management","Analytical thinking","Problem-solving"]

Leads and scales the global paid search program (SEM) for a B2B SaaS/fintech-focused company, owning strategy, budgeting, and execution across Google and Microsoft Ads. Collaborates with product marketing, regional teams, and analytics to drive lead generation and pipeline, while optimizing ROI and adopting value-based bidding and audience-first approaches.

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Airwallex
Airwallex
6 months ago

Senior Manager, Performance Marketing, SEM

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Last checked: 4 hours agoStatus: Live

Job Summary

Leads and scales the global paid search program (SEM) for a B2B SaaS/fintech-focused company, owning strategy, budgeting, and execution across Google and Microsoft Ads. Collaborates with product marketing, regional teams, and analytics to drive lead generation and pipeline, while optimizing ROI and adopting value-based bidding and audience-first approaches.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the global SEM strategy, setting the vision for how paid search drives customer acquisition, lead generation, and pipeline growth across segments (SMB, mid-market, enterprise).
  • •Develop and execute short- and long-term SEM growth plans, balancing efficiency (LTV:CAC) with scale.
  • •Partner with Global Performance Marketing Strategy, Product Marketing, and Regional Leads to localize SEM campaigns for each market’s commercial priorities.
  • •Manage annual and quarterly budget planning, pacing, and forecasting for paid search investments.
  • •Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google and Microsoft Ads.

Pay and Benefits

Salary: USD 138,000 - 210,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in SEM or performance marketing.
  • •Strong expertise managing large-scale multi-region paid search programs (Google + Microsoft).
  • •Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won).
  • •Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows.
  • •Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution.
Experience:8+ yearsB2B SaaSFintechMarketing
Education:Bachelor's in Marketing, Economics, Data AnalyticsBachelor’s degree
Skills:LeadershipCommunicationStakeholder managementAnalytical thinkingProblem-solving
Tech Stack:MarketoLookerSQLSalesforceOffline conversion trackingGoogle AdsMicrosoft Advertising

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor