Director Senior Marketing Mix Modelling

Kantar
Mexico
Workplace: HybridFull timeFunction: Data Analytics & Business IntelligenceExperience: 10+ yearsSkills: ["Consultative selling","Client engagement","Leadership","Data storytelling","Communication"]

Lead analytics delivery and client outcomes by partnering with global teams to generate actionable marketing insights and recommendations. Own complex projects focused on Marketing Mix Modeling (MMM), ROI measurement, econometric/statistical analysis, and data storytelling that informs client decision-making. Contribute to consultative selling and account growth through executive presentations, thought leadership, and strategic client engagement, while leading and developing a team of consultants.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Kantar
Kantar
1 month ago

Director Senior Marketing Mix Modelling

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 33 days agoStatus: Live

Job Summary

Lead analytics delivery and client outcomes by partnering with global teams to generate actionable marketing insights and recommendations. Own complex projects focused on Marketing Mix Modeling (MMM), ROI measurement, econometric/statistical analysis, and data storytelling that informs client decision-making. Contribute to consultative selling and account growth through executive presentations, thought leadership, and strategic client engagement, while leading and developing a team of consultants.
Location: Mexico
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Director level

Key Responsibilities

  • •Identify and expand business opportunities by engaging decision-makers and supporting pitch teams with technical expertise.
  • •Advise and manage strategic clients, providing ongoing thought leadership and guidance on data-driven marketing effectiveness.
  • •Lead analytics projects with global teams to deliver insights and actionable recommendations aligned to marketing goals.
  • •Deep-dive into data when needed to refine hypotheses and build compelling narratives for clients.
  • •Lead and develop consultants, providing technical leadership, resource planning visibility, and establishing team leadership practices.

Key Requirements

  • •10+ years in analytics, marketing science, insights, or consulting, with proven experience leading Marketing Mix Modeling (MMM), ROI, econometrics, or marketing effectiveness projects.
  • •Experience advising senior executives and C-Suite stakeholders on data-driven marketing strategy and marketing effectiveness.
  • •Solid technical knowledge of media data, MMM, ROI measurement, econometric models, and statistical analysis.
  • •Experience leading teams and delivering complex projects regionally, with a collaborative, entrepreneurial mindset.
  • •Strong ability to translate analytics findings into clear, actionable marketing recommendations and to communicate them effectively (including presentations).
Experience:10+ years
Skills:Consultative sellingClient engagementLeadershipData storytellingCommunication
Languages:SpanishGermanEnglish
Tech Stack:Advanced AnalyticsMarketing Mix Modeling (MMM)ROI measurementEconometricsStatistical analysisData storytellingData visualizationSearch analyticsSocial Media analyticsConsumer insights

Company Brief

Kantar
Global data, insights and consulting company providing market research, analytics, and strategic advisory services to help brands, media companies and organizations understand consumer behavior and drive business growth.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Private Equity Backed
Headquarters: London, United Kingdom
Founded: 1993
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn