Kantar

1 week ago

Director Senior Marketing Mix Modelling

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead analytics delivery and client outcomes by partnering with global teams to generate actionable marketing insights and recommendations. Own complex projects focused on Marketing Mix Modeling (MMM), ROI measurement, econometric/statistical analysis, and data storytelling that informs client decision-making. Contribute to consultative selling and account growth through executive presentations, thought leadership, and strategic client engagement, while leading and developing a team of consultants.

Location: Mexico

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Director level

Key Responsibilities

•Identify and expand business opportunities by engaging decision-makers and supporting pitch teams with technical expertise.
•Advise and manage strategic clients, providing ongoing thought leadership and guidance on data-driven marketing effectiveness.
•Lead analytics projects with global teams to deliver insights and actionable recommendations aligned to marketing goals.
•Deep-dive into data when needed to refine hypotheses and build compelling narratives for clients.
•Lead and develop consultants, providing technical leadership, resource planning visibility, and establishing team leadership practices.

Key Requirements

•10+ years in analytics, marketing science, insights, or consulting, with proven experience leading Marketing Mix Modeling (MMM), ROI, econometrics, or marketing effectiveness projects.
•Experience advising senior executives and C-Suite stakeholders on data-driven marketing strategy and marketing effectiveness.
•Solid technical knowledge of media data, MMM, ROI measurement, econometric models, and statistical analysis.
•Experience leading teams and delivering complex projects regionally, with a collaborative, entrepreneurial mindset.
•Strong ability to translate analytics findings into clear, actionable marketing recommendations and to communicate them effectively (including presentations).

Experience:10+ years

Skills:Consultative sellingClient engagementLeadershipData storytellingCommunication

Languages:SpanishGermanEnglish

Tech Stack:Advanced AnalyticsMarketing Mix Modeling (MMM)ROI measurementEconometricsStatistical analysisData storytellingData visualizationSearch analyticsSocial Media analyticsConsumer insights

Company Brief

Kantar

Global data, insights and consulting company providing market research, analytics, and strategic advisory services to help brands, media companies and organizations understand consumer behavior and drive business growth.

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Private Equity Backed

Headquarters: London, United Kingdom

Founded: 1993

Glassdoor: 3.6

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Kantar

1 week ago

Director Senior Marketing Mix Modelling

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Mexico

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Director level

Key Responsibilities

•Identify and expand business opportunities by engaging decision-makers and supporting pitch teams with technical expertise.
•Advise and manage strategic clients, providing ongoing thought leadership and guidance on data-driven marketing effectiveness.
•Lead analytics projects with global teams to deliver insights and actionable recommendations aligned to marketing goals.
•Deep-dive into data when needed to refine hypotheses and build compelling narratives for clients.
•Lead and develop consultants, providing technical leadership, resource planning visibility, and establishing team leadership practices.

Key Requirements

•10+ years in analytics, marketing science, insights, or consulting, with proven experience leading Marketing Mix Modeling (MMM), ROI, econometrics, or marketing effectiveness projects.
•Experience advising senior executives and C-Suite stakeholders on data-driven marketing strategy and marketing effectiveness.
•Solid technical knowledge of media data, MMM, ROI measurement, econometric models, and statistical analysis.
•Experience leading teams and delivering complex projects regionally, with a collaborative, entrepreneurial mindset.
•Strong ability to translate analytics findings into clear, actionable marketing recommendations and to communicate them effectively (including presentations).

Experience:10+ years

Skills:Consultative sellingClient engagementLeadershipData storytellingCommunication

Languages:SpanishGermanEnglish

Tech Stack:Advanced AnalyticsMarketing Mix Modeling (MMM)ROI measurementEconometricsStatistical analysisData storytellingData visualizationSearch analyticsSocial Media analyticsConsumer insights

Company Brief

Kantar

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Private Equity Backed

Headquarters: London, United Kingdom

Founded: 1993

Glassdoor: 3.6

Website LinkedIn