Senior Marketing Strategist, App Growth

NPR
Washington
Workplace: RemoteFull timeUSD 132,508.47 - 142,697.13 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-team collaboration","Execution focus","Turning data into insights","Competitive analysis","Testing mindset"]

Drive data-driven, creative marketing growth for NPR’s owned platforms with a focus on The NPR app. Lead test-and-learn campaigns, manage paid and owned/ free media, and optimize install-to-retention conversion. Collaborate with app/web product teams, audience insights and analytics, and content and network growth teams to improve messaging, UX, and push/in-app/email engagement. Manage an advertising budget and track conversions to guide near- and long-term decisions.

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FursaFursa
NPR
NPR
2 days ago

Senior Marketing Strategist, App Growth

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Last checked: 10 hours agoStatus: Live

Job Summary

Drive data-driven, creative marketing growth for NPR’s owned platforms with a focus on The NPR app. Lead test-and-learn campaigns, manage paid and owned/ free media, and optimize install-to-retention conversion. Collaborate with app/web product teams, audience insights and analytics, and content and network growth teams to improve messaging, UX, and push/in-app/email engagement. Manage an advertising budget and track conversions to guide near- and long-term decisions.
Location: Washington
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan strategies and messaging for campaigns that drive people to download and use the NPR app.
  • •Run ads across social, search, and video platforms while creating promotions for NPR-owned content channels.
  • •Manage an advertising budget to maximize ROI and minimize cost per download.
  • •Coordinate across product, analytics, content, and broadcast teams to execute cohesive campaigns.
  • •Build retention plans using push notifications, in-app messages, and emails, and use testing to improve installs and engagement.
Travel: Low travel

Pay and Benefits

Salary: USD 132,508.47 - 142,697.13 annually
Perks:Health InsurancePaid Leave

Key Requirements

  • •5+ years of experience in a data-driven marketing role, preferably at a media or tech company.
  • •Proven track record managing creative marketing campaigns and data-driven performance analysis.
  • •Experience managing paid advertising budgets for mobile app growth.
  • •Experience using tracking tools such as pixels and UTMs to identify which promotions drive new app users.
  • •Comfort building campaigns across multiple channels including email, social media, in-app messaging, display, audio, push notifications, SMS, web notifications, and in-product UX.
Experience:MediaTechMobile appsDigital marketing
Education:Bachelor's
Skills:Cross-team collaborationExecution focusTurning data into insightsCompetitive analysisTesting mindset
Languages:English
Tech Stack:UTMsPixelsSalesforce Marketing CloudBrazeIterableAdobe CampaignMarketoPush notificationsIn-app messagesEmailSocial mediaSearchVideoSMSWeb notificationIn-product UX

Company Brief

NPR
NPR (National Public Radio) is a nonprofit media organization producing and distributing news, cultural programming, and podcasts to a network of public radio stations across the United States.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Growth: Nonprofit & NGO
Funding: Grant Funded
Headquarters: Washington, D.C., United States
Founded: 1970
WebsiteLinkedIn