Marketing, Market Intelligence & Business Development Manager

Epiroc
Belo Horizonte
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic mindset","Results orientation","Analytical skills","Data-driven decision-making","Stakeholder collaboration","Ownership","Planning and organizational skills","Customer focus","Agility and discipline"]

Lead Epiroc Brazil’s marketing strategy to strengthen brand positioning and drive demand generation that supports sustainable business growth. Partner with business lines on campaigns, product launches, events, and customer experience initiatives while translating market intelligence into actionable insights. Manage integrated branding, digital marketing, content, KPIs, budgets, and governance activities, including market research, reporting, and analysis to improve business results.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Epiroc
Epiroc
3 days ago

Marketing, Market Intelligence & Business Development Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead Epiroc Brazil’s marketing strategy to strengthen brand positioning and drive demand generation that supports sustainable business growth. Partner with business lines on campaigns, product launches, events, and customer experience initiatives while translating market intelligence into actionable insights. Manage integrated branding, digital marketing, content, KPIs, budgets, and governance activities, including market research, reporting, and analysis to improve business results.
Location: Belo Horizonte
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Manager level

Key Responsibilities

  • •Lead Epiroc Brazil’s marketing strategy aligned with business priorities and strengthen brand positioning in the Brazilian market.
  • •Plan and execute demand generation campaigns and support product/technology launches; monitor effectiveness and impact on business results.
  • •Own market intelligence activities by monitoring industry trends and competitors, translating insights into actionable business recommendations, and delivering business intelligence reports.
  • •Develop and coordinate digital campaigns and content production; track digital performance indicators and ROI.
  • •Manage marketing budgets, events/trade shows, customer relationship initiatives, supplier/agency partners, and governance/compliance activities including KPI definition and monitoring.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, or a related field; postgraduate degree or MBA is an advantage.
  • •At least 10 years of overall experience in Marketing, Market Intelligence, Business Development, Product Marketing, or related roles.
  • •Preferably experience in industrial B2B mining, heavy-equipment, or construction sector companies.
  • •Advanced or fluent English is mandatory.
  • •Strong analytical skills, strategic mindset, customer focus, and the ability to influence and collaborate with diverse stakeholders.
Experience:10+ yearsB2BMiningHeavy equipmentConstructionIndustrial
Education:Bachelor's in Marketing, Business Administration, Communications, Engineering, or related fields
Skills:Strategic mindsetResults orientationAnalytical skillsData-driven decision-makingStakeholder collaborationOwnershipPlanning and organizational skillsCustomer focusAgility and discipline
Languages:English
Tech Stack:BPCS/ISIS

Company Brief

Epiroc
Designs, manufactures and services equipment, tools and solutions for mining and infrastructure industries, including rock drilling rigs, excavation tools, and aftermarket services to improve productivity and sustainability.
Industry: Mining & Metals
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2018
WebsiteLinkedIn