HEAD OF PRODUCT MARKETING (SaaS) - (ALL GENDERS)

Zalando
Germany, United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Entrepreneurship","Hands-on execution","Cross-functional leadership","Storytelling","Change leadership"]

Own product-led growth for a multi-capability B2B SaaS platform at Tradebyte. Build and lead the GTM architecture and narrative positioning that align Product, Sales, Customer Success, and Marketing into one plan. Translate market signals and competitive reality into product direction, and establish a new Product Marketing function from zero—creating the playbooks that guide sizing, resourcing, and launches across the platform portfolio.

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Zalando
Zalando
1 day ago

HEAD OF PRODUCT MARKETING (SaaS) - (ALL GENDERS)

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Last checked: 15 hours agoStatus: Live

Job Summary

Own product-led growth for a multi-capability B2B SaaS platform at Tradebyte. Build and lead the GTM architecture and narrative positioning that align Product, Sales, Customer Success, and Marketing into one plan. Translate market signals and competitive reality into product direction, and establish a new Product Marketing function from zero—creating the playbooks that guide sizing, resourcing, and launches across the platform portfolio.
Location: Germany, United Kingdom
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define Product Marketing strategy and position the platform itself as the primary driver of customer growth across acquisition and expansion.
  • •Architect, lead, and execute end-to-end GTM strategies across the platform portfolio, orchestrating Product, Sales, Customer Success, and Marketing.
  • •Turn a complex multi-capability platform into clear positioning and narrative for customers, Sales, and Customer Success.
  • •Connect market intelligence and customer signals to Product roadmaps so decisions are made with market context.
  • •Build the Product Marketing team from zero and design how launches are sized, resourced, and shipped through an operating playbook.

Pay and Benefits

Perks:EquityPaid LeaveRelocationGym MembershipHealth Insurance

Key Requirements

  • •Proven track record in product marketing within a multi-product B2B SaaS or B2B platform business.
  • •Demonstrated ownership of positioning and end-to-end go-to-market (GTM) strategy, beyond campaign execution.
  • •Hands-on experience building a Product Marketing function from scratch, establishing frameworks, playbooks, and processes.
  • •Exceptional storytelling and messaging skills to align cross-functional teams around a unified platform narrative.
  • •Comfort guiding teams through structural evolution and translating strategic mandates into new ways of working.
Experience:B2B SaaSB2B platform
Skills:EntrepreneurshipHands-on executionCross-functional leadershipStorytellingChange leadership

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn