Media Strategy & Planning Sr. Manager - LATAM

Samsung
São Paulo
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Leadership","Stakeholder management","Cross-functional influence","Communication","Data-driven decision-making"]

Lead the combined media strategy and consumer/market intelligence function across LATAM, owning the analytical bridge from consumer signals to investment decisions. Drive research and brand equity tracking, set media mix and targeting standards across TV, digital, social, YouTube, retail media, and influencers, and advance cross-platform measurement using incrementality and marketing mix/predictive models. Partner with agencies and platforms while building data/analytics capabilities across regional marketing teams.

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FursaFursa
Samsung
Samsung
3 days ago

Media Strategy & Planning Sr. Manager - LATAM

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Job Summary

Lead the combined media strategy and consumer/market intelligence function across LATAM, owning the analytical bridge from consumer signals to investment decisions. Drive research and brand equity tracking, set media mix and targeting standards across TV, digital, social, YouTube, retail media, and influencers, and advance cross-platform measurement using incrementality and marketing mix/predictive models. Partner with agencies and platforms while building data/analytics capabilities across regional marketing teams.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Unite market intelligence and media strategy by owning the analytical spine connecting consumer signal to media decision-making across LATAM.
  • •Run consumer and market intelligence: surveys/panels/focus groups/syndicated research, brand health/equity tracking, and maintain a view of consumer electronics trends and competitive position.
  • •Own media strategy and planning: review investment mix across TV/digital/social/YouTube/influencers/retail media, set media mix frameworks by objective and market maturity, and define sequencing and audience targeting standards.
  • •Advance measurement and marketing science: create cross-platform measurement approaches, drive incrementality testing, build marketing mix and predictive models, and address measurement gaps (e.g., via data clean rooms).
  • •Build capability and manage partners: train marketing teams, grow a LATAM community of media/data practitioners, and lead relationships with agencies and platforms while communicating insights across technical and non-technical audiences.

Key Requirements

  • •Solid experience combining data with marketing or media, including leadership experience.
  • •Lead quantitative and qualitative consumer research (surveys, panels, focus groups, interviews) and brand tracking to connect insights to media investment.
  • •Strong analytical foundation in statistical analysis, marketing mix modeling, and media effectiveness measurement with comfort working with large datasets.
  • •Hands-on proficiency with Python or R, SQL, and a visualization tool such as Tableau.
  • •Working knowledge of media planning/landscape and data privacy awareness (LGPD and regional equivalents), plus fluent English; Spanish is a plus.
Experience:Consumer electronicsMultinationalMarketing analytics
Skills:LeadershipStakeholder managementCross-functional influenceCommunicationData-driven decision-making
Languages:EnglishSpanish
Tech Stack:PythonRSQLTableauAIMarketing mix modelingIncrementality testingData clean roomsGfKKantarNielsenIQLGPDGoogleMetaTikTokYouTubeMercado Libre AdsAmazon Ads

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn