B2B Industry Marketing Specialist (Narrative) - TikTok Local Services

TikTok
Singapore
Full timeFunction: Marketing & GrowthSkills: ["Strategic proposal writing","Logical thinking","Data sensitivity","Cross-cultural collaboration"]

Own B2B narrative marketing for TikTok Local Services by analyzing the dine-in, hospitality, and travel industries and translating insights into clear value propositions. Plan and execute market education and awareness programs (summits, merchant conferences, thought leadership), and create data-driven reports, case studies, and success stories. Lead trend analysis and develop integrated communications that promote merchant success and strengthen industry impact.

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FursaFursa
TikTok
TikTok
1 month ago

B2B Industry Marketing Specialist (Narrative) - TikTok Local Services

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Last checked: 9 hours agoStatus: Live

Job Summary

Own B2B narrative marketing for TikTok Local Services by analyzing the dine-in, hospitality, and travel industries and translating insights into clear value propositions. Plan and execute market education and awareness programs (summits, merchant conferences, thought leadership), and create data-driven reports, case studies, and success stories. Lead trend analysis and develop integrated communications that promote merchant success and strengthen industry impact.
Location: Singapore
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Conduct in-depth analysis of dine-in, hospitality, and travel industries to understand merchants, creators, and agencies.
  • •Leverage platform product capabilities to articulate value propositions and selling points, and drive product-market fit initiatives.
  • •Plan and execute market education and awareness campaigns, including industry summits, merchant conferences, and thought leadership events.
  • •Develop industry-specific business methodologies, best practices, and operational frameworks; create data reports, case studies, and success stories.
  • •Analyze domestic and international lifestyle trends and design integrated communication strategies to maximize impact and engagement.

Key Requirements

  • •Experience in marketing, business analysis, strategic consulting, or advertising measurement.
  • •Proficiency in marketing science and advertising effect measurement logic.
  • •Ability to use data models such as conversion attribution and brand lift analysis to support narrative development.
  • •Proven track record delivering B2B marketing narrative and industry strategy content.
Experience:B2B marketingAdvertising measurementStrategic consultingHospitalityTravel
Skills:Strategic proposal writingLogical thinkingData sensitivityCross-cultural collaboration

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn