1 day ago

B2B Industry Marketing Specialist (Narrative) - TikTok Local Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own B2B narrative marketing for TikTok Local Services by analyzing the dine-in, hospitality, and travel industries and translating insights into clear value propositions. Plan and execute market education and awareness programs (summits, merchant conferences, thought leadership), and create data-driven reports, case studies, and success stories. Lead trend analysis and develop integrated communications that promote merchant success and strengthen industry impact.

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Conduct in-depth analysis of dine-in, hospitality, and travel industries to understand merchants, creators, and agencies.
•Leverage platform product capabilities to articulate value propositions and selling points, and drive product-market fit initiatives.
•Plan and execute market education and awareness campaigns, including industry summits, merchant conferences, and thought leadership events.
•Develop industry-specific business methodologies, best practices, and operational frameworks; create data reports, case studies, and success stories.
•Analyze domestic and international lifestyle trends and design integrated communication strategies to maximize impact and engagement.

Key Requirements

•Experience in marketing, business analysis, strategic consulting, or advertising measurement.
•Proficiency in marketing science and advertising effect measurement logic.
•Ability to use data models such as conversion attribution and brand lift analysis to support narrative development.
•Proven track record delivering B2B marketing narrative and industry strategy content.

Experience:B2B marketingAdvertising measurementStrategic consultingHospitalityTravel

Skills:Strategic proposal writingLogical thinkingData sensitivityCross-cultural collaboration

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

B2B Industry Marketing Specialist (Narrative) - TikTok Local Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Conduct in-depth analysis of dine-in, hospitality, and travel industries to understand merchants, creators, and agencies.
•Leverage platform product capabilities to articulate value propositions and selling points, and drive product-market fit initiatives.
•Plan and execute market education and awareness campaigns, including industry summits, merchant conferences, and thought leadership events.
•Develop industry-specific business methodologies, best practices, and operational frameworks; create data reports, case studies, and success stories.
•Analyze domestic and international lifestyle trends and design integrated communication strategies to maximize impact and engagement.

Key Requirements

•Experience in marketing, business analysis, strategic consulting, or advertising measurement.
•Proficiency in marketing science and advertising effect measurement logic.
•Ability to use data models such as conversion attribution and brand lift analysis to support narrative development.
•Proven track record delivering B2B marketing narrative and industry strategy content.

Experience:B2B marketingAdvertising measurementStrategic consultingHospitalityTravel

Skills:Strategic proposal writingLogical thinkingData sensitivityCross-cultural collaboration

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn