Manager, Brand Intelligence & Performance

Aon
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical thinking","Data-to-insight translation","Stakeholder management","Attention to detail","Cross-functional collaboration"]

Manage brand intelligence and performance programs across Aon and NFP, including day-to-day delivery of brand research (e.g., annual brand health survey), brand health tracking, and marketing effectiveness analysis. Translate brand performance data, campaign results, and competitor activity into clear insights and practical recommendations for leadership. Maintain central research and intelligence libraries, partner with regional marketing teams, and support evidence-led decision-making across global markets.

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FursaFursa
Aon
Aon
15 hours ago

Manager, Brand Intelligence & Performance

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Last checked: 13 hours agoStatus: Live

Job Summary

Manage brand intelligence and performance programs across Aon and NFP, including day-to-day delivery of brand research (e.g., annual brand health survey), brand health tracking, and marketing effectiveness analysis. Translate brand performance data, campaign results, and competitor activity into clear insights and practical recommendations for leadership. Maintain central research and intelligence libraries, partner with regional marketing teams, and support evidence-led decision-making across global markets.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Administer day-to-day delivery of the annual Brand Health Survey, coordinating with the research partner and preparing reporting/dashboards and presentation scheduling.
  • •Support the Singapore brand framework and capture brand and marketing communications accurately, including year-end documentation updates and year-on-year changes.
  • •Deliver brand research and measurement workstreams (e.g., strength-of-brand assessments and colleague pulse surveys) with high analytical and reporting standards.
  • •Support marketing effectiveness measurement, interpret campaign performance and in-campaign brand uplift results, and synthesise learning across markets for report writing.
  • •Develop and maintain competitive brand intelligence, monitoring industry and competitor activity, and translating insights into clear recommendations for leadership audiences.

Key Requirements

  • •Bachelor’s degree in Marketing, Research, Business, or related field (advanced degree preferred).
  • •Experience in brand research, marketing effectiveness, and competitor monitoring, ideally in professional or financial services.
  • •Strong research and insight programme experience, including brand health tracking and performance measurement with rigour and practical application.
  • •Ability to translate data into clear, actionable insight to support decision-making across brand and marketing.
  • •Strong communication and stakeholder management skills, partnering with brand/marketing teams to interpret campaign performance and synthesise learning across markets.
Experience:Brand researchMarketing effectivenessCompetitive monitoringProfessional servicesFinancial services
Education:Bachelor's
Skills:Analytical thinkingData-to-insight translationStakeholder managementAttention to detailCross-functional collaboration
Languages:English

Company Brief

Aon
Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1982
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor