Head of B2B Marketing

Joko
Paris
Workplace: RemoteFull timeEUR 90,000 - 128,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Execution","Communication","Leadership","Collaboration","Problem-solving"]

Lead the creation and optimization of Joko’s B2B marketing engine to generate qualified merchant leads in France and the US, collaborate with Sales and AM teams, develop content-rich assets, orchestrate events, and build a growing, data-driven B2B marketing organization leveraging AI and growth levers.

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Joko
Joko
9 months ago

Head of B2B Marketing

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead the creation and optimization of Joko’s B2B marketing engine to generate qualified merchant leads in France and the US, collaborate with Sales and AM teams, develop content-rich assets, orchestrate events, and build a growing, data-driven B2B marketing organization leveraging AI and growth levers.
Location: Paris
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact.
  • •Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives.
  • •Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management.
  • •Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events.
  • •Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates.
  • •Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.

Pay and Benefits

Salary: EUR 90,000 - 128,000 annually
Equity and Bonus:Equity
Perks:Remote WorkEquityClasspassParental Leave

Key Requirements

  • •8–10 years in B2B marketing, ideally in tech or retail
  • •experience scaling a B2B marketing machine from early stage to success
  • •hands-on with growth levers (CRM, website, market studies) and able to get things done
  • •content-first mindset and ability to turn data into assets that win deals
  • •fluency in French and English; based in Paris or eligible for remote work
Experience:8-10 yearsTechRetailB2B marketing
Skills:ExecutionCommunicationLeadershipCollaborationProblem-solving
Languages:FrenchEnglish
Tech Stack:CRMAIAnalytics

Company Brief

Joko
Joko is a Paris-based shopping and cashback app that turns payment cards into multi-brand loyalty cards, offering automatic cashback, coupons and shopping insights to users while providing merchants with acquisition and retention tools powered by payment data and AI.
Industry: Payments
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Paris, France
Founded: 2018
Glassdoor
Glassdoor: 4.5
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