Senior Manager, Lifecycle Marketing

SurveyMonkey
Ottawa
Workplace: HybridFull timeCAD 129,200 - 152,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Coaching","Editorial judgment","Human-centered judgment","Cross-functional collaboration"]

Own the lifecycle marketing strategy for customers after signup—driving activation, retention, and expansion. Lead and coach teams responsible for email and customer marketing, set channel KPIs, and build an Iterable-based email roadmap for segmentation, personalization, and testing. Partner with Marketing Operations, Product, Data, Sales, Customer Success, and peer leaders in Customer Advocacy and Customer Education to align customer moments with product and account health signals while reporting outcomes to senior leadership.

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FursaFursa
SurveyMonkey
SurveyMonkey
1 week ago

Senior Manager, Lifecycle Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the lifecycle marketing strategy for customers after signup—driving activation, retention, and expansion. Lead and coach teams responsible for email and customer marketing, set channel KPIs, and build an Iterable-based email roadmap for segmentation, personalization, and testing. Partner with Marketing Operations, Product, Data, Sales, Customer Success, and peer leaders in Customer Advocacy and Customer Education to align customer moments with product and account health signals while reporting outcomes to senior leadership.
Location: Ottawa
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Set lifecycle marketing strategy and operating cadence, aligning email and customer marketing around the customer journey and shared KPIs.
  • •Manage, coach, and develop individual contributors owning email marketing and customer marketing, including goals, prioritization, and growth.
  • •Own email channel strategy in Iterable—segmentation, personalization, and a testing roadmap—working with Marketing Operations on build/send/deliverability.
  • •Lead customer marketing programs for renewal, expansion, and cross-sell to increase usage and investment across core and portfolio products.
  • •Partner across Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes and account health signals, and report lifecycle performance to senior leadership.

Pay and Benefits

Salary: CAD 129,200 - 152,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceRrsp MatchingPaid LeavePaid Holidays

Key Requirements

  • •8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
  • •Hands-on strategic experience with Iterable (or comparable ESPs like Braze, Salesforce Marketing Cloud, or Marketo), including segmentation, personalization, and testing.
  • •Proven experience leading or closely partnering on renewal, upsell, and cross-sell customer marketing programs tied to measurable revenue outcomes.
  • •Ability to translate program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
  • •Cross-functional experience partnering with Customer Advocacy/Education and teams like Product, Data, Sales, and Customer Success to ship aligned customer communications.
Experience:8+ yearsSaaSCRMLifecycle marketingEmail marketing
Skills:LeadershipCoachingEditorial judgmentHuman-centered judgmentCross-functional collaboration
Tech Stack:IterableHubSpotBrazeSalesforce Marketing CloudMarketoAIEmail

Company Brief

SurveyMonkey
Provides an online survey platform and experience management tools that help organizations collect, analyze, and act on feedback from customers, employees, and markets through surveys, forms, and analytics.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 1999
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Glassdoor: 3.8
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