Sr. Specialist, Digital Consumer Experience & E-Commerce

NBC Universal
United States
Workplace: HybridFull timeUSD 75,000 - 90,000Function: Marketing & GrowthEducation: bachelorsSkills: ["Ownership","Problem-solving","Stakeholder management","Written communication","Organizational skills"]

Lead digital strategy and tactical execution for destination and campaign initiatives supporting Universal Studios Hollywood across websites, mobile apps, and online stores. Translate strategic priorities into actionable deliverables, define testing strategies (A/B, personalization, usability), and use analytics to drive continuous optimization. Own campaign execution details, manage launch readiness and QA, troubleshoot post-launch issues, and collaborate closely with Content, Analytics, Technology, and Marketing to deliver guest-first experiences aligned to business goals.

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NBC Universal
NBC Universal
4 days ago

Sr. Specialist, Digital Consumer Experience & E-Commerce

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead digital strategy and tactical execution for destination and campaign initiatives supporting Universal Studios Hollywood across websites, mobile apps, and online stores. Translate strategic priorities into actionable deliverables, define testing strategies (A/B, personalization, usability), and use analytics to drive continuous optimization. Own campaign execution details, manage launch readiness and QA, troubleshoot post-launch issues, and collaborate closely with Content, Analytics, Technology, and Marketing to deliver guest-first experiences aligned to business goals.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
  • •Translate strategic priorities into actionable digital deliverables, including journey maps, SEO requirements, personalization strategies, and tactical page planning.
  • •Analyze web and app performance using analytics to produce insights, define testing strategies (A/B, personalization, usability), and scale winning learnings into templates and best practices.
  • •Drive campaign execution end-to-end: maintain visibility into timelines and risks, capture SEO and personalization requirements, develop digital proofs, and lead QA and launch readiness.
  • •Monitor post-launch digital friction points and experience errors, coordinate troubleshooting with internal teams, and champion continuous improvement of reusable frameworks and workflows.

Pay and Benefits

Salary: USD 75,000 - 90,000
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business or Advertising (Master’s degree a plus).
  • •3+ years of experience in digital marketing, eCommerce, or related fields, managing complex projects from strategy through execution across web and app platforms.
  • •Strong project management, prioritization, and organizational skills with high attention to detail in fast-paced, deadline-driven environments.
  • •Excellent problem-solving and stakeholder management skills, including the ability to anticipate risks, identify solutions, and drive execution independently.
  • •Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
Experience:Digital marketingECommerce
Education:Bachelor's in Marketing, Communications, Business or Advertising
Skills:OwnershipProblem-solvingStakeholder managementWritten communicationOrganizational skills
Languages:English
Tech Stack:Microsoft Office SuiteWordExcelPowerPointOutlookAdobe AnalyticsA/B testingMultivariate testingUsability testingPersonalizationContent management systems (CMS)

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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