eCommerce & Digital Strategy Manager

Kempinski
Bangkok
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsSkills: ["Communication","Teamwork","Analytical","Attention to detail","Project management"]

Lead the hotel’s digital distribution and marketing efforts by managing the website, OTAs, and online campaigns. Drive brand.com performance, SEO, paid media, and social strategies to increase traffic, conversions, and online revenue for Kempinski Bangkok, collaborating with regional and corporate teams.

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Kempinski
Kempinski
2 months ago

eCommerce & Digital Strategy Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the hotel’s digital distribution and marketing efforts by managing the website, OTAs, and online campaigns. Drive brand.com performance, SEO, paid media, and social strategies to increase traffic, conversions, and online revenue for Kempinski Bangkok, collaborating with regional and corporate teams.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Oversee Brand.com and drive revenue by analysing user behaviour, site performance, and referrals to improve KPIs.
  • •Ensure content accuracy and multilingual presentation across Kempinski.com and gha.com, coordinating with CMS teams.
  • •Monitor rate parity and coordinate with Revenue and regional offices on website enhancements and promotions.
  • •Lead SEO, paid media, social media, OTAs, and email marketing initiatives; manage budgets and report performance to leadership.
  • •Collaborate with PR, F&B, Marketing, and Sales to optimize content delivery and execute campaigns that boost online revenue.

Key Requirements

  • •Three years in a similar position within Web & Electronic Distribution or Digital Marketing.
  • •Fluent in Thai with excellent oral and written skills; English also excellent; additional language is beneficial.
  • •Strong ability to work and communicate in a multinational environment and collaborate with regional/corporate offices.
  • •Experience in managing brand.com content, CMS, and ensuring rate parity across channels.
  • •Proven track record in digital marketing: SEO, paid media, email marketing, social media, and OTAs.
Experience:3+ yearsHospitalityDigital marketingWebEcommerceSEO
Skills:CommunicationTeamworkAnalyticalAttention to detailProject management
Languages:ThaiEnglish
Tech Stack:CMSSEOGoogle AnalyticsDigital AdvertisingEmail Marketing

Company Brief

Kempinski
Kempinski is a luxury hotel management company operating five-star hotels, residences and restaurants worldwide. The group provides high-end hospitality services, managing properties and bespoke guest experiences across major cities and resort destinations.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Munich, Germany
Founded: 1862
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