Digital Marketing Manager

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 75,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Attention to detail","Organization","Communication","Collaboration","Analytical thinking"]

Own end-to-end execution of paid membership acquisition and retention marketing, with a focus on email and onsite campaigns. Manage briefs, creative asset trafficking, QA, scheduling, and campaign optimization across the full lifecycle (awareness through renewal). Set up tracking links and UTMs, monitor KPIs like conversion and click rate using tools such as Piano, Looker, and Iterable, and propose A/B tests. Collaborate closely with cross-functional partners in a fast-paced environment.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Dotdash Meredith
Dotdash Meredith
1 month ago

Digital Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 days agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Own end-to-end execution of paid membership acquisition and retention marketing, with a focus on email and onsite campaigns. Manage briefs, creative asset trafficking, QA, scheduling, and campaign optimization across the full lifecycle (awareness through renewal). Set up tracking links and UTMs, monitor KPIs like conversion and click rate using tools such as Piano, Looker, and Iterable, and propose A/B tests. Collaborate closely with cross-functional partners in a fast-paced environment.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute email and onsite marketing campaigns across acquisition and retention stages for paid memberships.
  • •Coordinate cross-channel deployments (email, website, browser notifications), including QA, testing, scheduling, and approvals.
  • •Write project briefs and manage asset trafficking by collaborating with marketing, copywriting, editorial, and design teams for timely, on-brand execution.
  • •Set up campaign tracking links and UTMs and coordinate tagging with product and engineering while maintaining campaign documentation.
  • •Monitor and report on campaign KPIs, surface insights, and recommend optimizations and A/B tests to improve performance and membership renewal rates.
Travel: Low travel

Pay and Benefits

Salary: USD 75,000 - 90,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLearning BudgetParental Leave

Key Requirements

  • •Bachelor’s degree (or equivalent experience) in Marketing, Communications, or a related field.
  • •Minimum 5 years of hands-on direct/lifecycle/consumer/CRM marketing experience, preferably for a subscription paid product.
  • •Proven ability to manage end-to-end campaign execution: briefing, QA, deployment, and performance tracking.
  • •Knowledge of onsite targeting/segmentation and campaign optimization.
  • •Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable (or similar) and the ability to analyze performance data to recommend improvements.
Experience:5+ yearsSubscriptionPaid membershipsLifecycle marketingDirect marketingCRM
Education:Bachelor's in Marketing, Communications, or a related field
Skills:Attention to detailOrganizationCommunicationCollaborationAnalytical thinking
Tech Stack:Email marketingCRMPianoLookerIterableUTMUTMsWunderkindDigiohBrazeA/B testing

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn