Marketing Activation Specialist

Esri
United States
Workplace: OnsiteFull timeUSD 70,720 - 124,800 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Analytic thinking","Writing","Presentation"]

Channel Activation Specialist to coordinate cross-channel activation between advertising and email campaigns. You’ll produce performance reports, monitor in-market engagement, collaborate with strategists and creatives, and surface optimization opportunities to improve cross-channel activation at Esri.

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FursaFursa
Esri
Esri
6 months ago

Marketing Activation Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Channel Activation Specialist to coordinate cross-channel activation between advertising and email campaigns. You’ll produce performance reports, monitor in-market engagement, collaborate with strategists and creatives, and surface optimization opportunities to improve cross-channel activation at Esri.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to enable consistent in-market execution.
  • •Assist strategists in aligning activation decisions across channels. Partner with advertising and email strategists to ensure execution timing and activation adjustments remain coordinated across campaigns.
  • •Produce performance reporting to inform activation decision‑making. Develop regular advertising and email campaign performance reports, including supporting analysis, to enable strategist review and data‑informed activation decisions
  • •Monitor in-market engagement patterns to identify optimization opportunities. Track engagement signals across channels and proactively flag when channel roles, timing, or sequencing may require adjustment
  • •Research emerging activation opportunities and surface cross‑channel insights. Evaluate emerging channels, partners, and activation technologies by gathering benchmarks and inputs, and share cross‑channel engagement observations that inform experimentation, in-market optimization, and future activation planning.
Travel: Low travel

Pay and Benefits

Salary: USD 70,720 - 124,800 annually
Perks:Health InsuranceDentalVision401kPaid LeavePaid Holidays

Key Requirements

  • •3+ years of experience in digital marketing, campaign activation, or performance-driven marketing roles
  • •Experience supporting advertising, email, or integrated digital campaigns
  • •Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions
  • •Experience collaborating with strategists, creatives, analytics partners, and cross-functional stakeholders
  • •Bachelor’s degree in marketing, communications, business, or a related field
Experience:3+ yearsMarketingDigital advertisingB2B marketing
Education:Bachelor's in Marketing
Skills:CommunicationCollaborationAnalytic thinkingWritingPresentation
Languages:English
Tech Stack:Marketing analytics toolsDashboardsReporting

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn