Senior Marketing Manager, Middle East and Africa

Andela
South Africa, Nairobi
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Project management","Analytical mindset","Written communication","Verbal communication","Stakeholder presentation"]

Own end-to-end regional marketing strategy for the Middle East and Africa, building pipeline and accelerating revenue. Lead field events, account-based marketing (ABM), and integrated demand-generation campaigns aligned to MEA sales goals. Partner cross-functionally with growth, content, design, PR, and client marketing to localize global efforts, track performance, and continuously optimize programs. Based in South Africa or Nairobi, Kenya, with some travel for events and meetings.

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Andela
Andela
1 month ago

Senior Marketing Manager, Middle East and Africa

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Last checked: 13 hours agoStatus: Live

Job Summary

Own end-to-end regional marketing strategy for the Middle East and Africa, building pipeline and accelerating revenue. Lead field events, account-based marketing (ABM), and integrated demand-generation campaigns aligned to MEA sales goals. Partner cross-functionally with growth, content, design, PR, and client marketing to localize global efforts, track performance, and continuously optimize programs. Based in South Africa or Nairobi, Kenya, with some travel for events and meetings.
Location: South Africa, Nairobi
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and execute MEA regional marketing strategy focused on pipeline, brand presence, and revenue acceleration.
  • •Own end-to-end planning and execution of MEA events (owned events, conferences, roundtables, webinars, executive dinners) aligned to pipeline and revenue goals.
  • •Partner with the Growth Marketing team to design and execute ABM programs for high-priority MEA accounts and measure account-level impact.
  • •Build and execute integrated pipeline/demand-generation campaigns across email, paid, content, and events, adapting global campaigns for MEA markets.
  • •Track, analyze, and report marketing performance (brand awareness, pipeline, engagement) and continuously test/iterate to improve outcomes.
Travel: Low travel

Key Requirements

  • •6-7 years of B2B marketing experience, with strong field marketing, events, or demand generation background in a high-growth technology company.
  • •Demonstrated ability to run field events end-to-end, from strategy and planning through execution and post-event reporting.
  • •Hands-on experience building and executing ABM programs, including target account selection, campaign orchestration, and measurement.
  • •Experience working closely with sales teams and understanding how marketing contributes to the revenue funnel.
  • •Deep cultural understanding across the region, including pan-African marketing experience and the ability to operate across time zones.
Experience:B2BHigh-growth technologyPan-African
Skills:Project managementAnalytical mindsetWritten communicationVerbal communicationStakeholder presentation

Company Brief

Andela
Andela is a global talent marketplace that connects vetted software engineers and technical professionals from emerging markets with remote roles at leading companies, managing sourcing, onboarding, and long-term placement.
Industry: Recruitment Agencies
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2014
Glassdoor
Glassdoor: 3.7
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