Content Planning Assistant Manager

Sony Music
Beijing
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 3-5 yearsEducation: bachelorsSkills: ["Cross-department communication","Time management","Independent execution","Project management","Quality focus"]

Own end-to-end music content and marketing promotion for song releases, from early-stage planning through content creation, partner liaison, and full campaign rollout. Conduct competitive research on genre/platform trends, pitch new content projects using data insights, and ensure mix/master deliverables meet quality standards. Build release strategy and storytelling hooks, manage timelines/budgets, secure rights and clearances, and monitor KPIs such as streams, revenue, and ROI.

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FursaFursa
Sony Music
Sony Music
2 months ago

Content Planning Assistant Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end music content and marketing promotion for song releases, from early-stage planning through content creation, partner liaison, and full campaign rollout. Conduct competitive research on genre/platform trends, pitch new content projects using data insights, and ensure mix/master deliverables meet quality standards. Build release strategy and storytelling hooks, manage timelines/budgets, secure rights and clearances, and monitor KPIs such as streams, revenue, and ROI.
Location: Beijing
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Conduct competitive research on music genres, platforms, and consumption behavior.
  • •Propose and pitch new content projects based on data insights and market trends.
  • •Scout songwriters, producers, and artists for projects and manage partner liaison.
  • •Oversee release strategy and marketing plans, including key hooks, positioning, and storytelling angles.
  • •Manage end-to-end project timelines, deliverables, and budgets; ensure rights management and clearances; monitor KPIs (streams, revenue, ROI).

Key Requirements

  • •Strong content planning ability aligned with market trends.
  • •Able to manage multiple projects simultaneously with strong time management and cross-department communication skills.
  • •Bachelor’s degree or above, preferably in music, communication, marketing, or related fields.
  • •3-5 years of relevant music industry experience, familiar with music production processes and marketing mechanisms.
  • •A&R and marketing skills to independently manage projects and launch hit songs.
Experience:3-5 yearsMusic industry
Education:Bachelor's
Skills:Cross-department communicationTime managementIndependent executionProject managementQuality focus
Languages:Zh
Tech Stack:QQ MusicNetEase CloudDouyinKuaishouBilibili

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
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