Senior Product Marketing Manager

LumApps
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Storytelling","Presentation","Project management","Change management","Stakeholder management","Mentorship","Cross-functional collaboration","Influence","Empathy","Problem solving"]

Own cross-product go-to-market strategy and execution for LumApps’ AI-powered Employee Hub, including GTM plans, pricing/packaging optimization, and customer migration communications. Lead product launches (early access, focus groups, GA), build sales enablement assets, and quantify ROI through customer stories. Drive positioning, competitive intelligence, and analyst relations, while mentoring PMM peers and collaborating closely with demand generation, content, pre-sales, product, and engineering.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
LumApps
LumApps
1 week ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own cross-product go-to-market strategy and execution for LumApps’ AI-powered Employee Hub, including GTM plans, pricing/packaging optimization, and customer migration communications. Lead product launches (early access, focus groups, GA), build sales enablement assets, and quantify ROI through customer stories. Drive positioning, competitive intelligence, and analyst relations, while mentoring PMM peers and collaborating closely with demand generation, content, pre-sales, product, and engineering.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Prepare and implement comprehensive cross-product GTM plans, including early access programs, customer focus groups, and GA launches.
  • •Develop and optimize pricing and packaging models for cross-selling and new logos, and manage migration communications for existing customers during platform transitions.
  • •Collaborate with pre-sales plus demand generation and content marketing to align on demonstrations, campaign strategy, and content needs.
  • •Lead product positioning and value propositions, translating technical capabilities into clear, value-based messaging and integrating the LumApps/Beekeeper narrative.
  • •Own competitive intelligence and win/loss insights while advocating with industry analysts through submissions, briefings, and presentations; also mentor PMM peers.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceMeal VouchersRtt DaysParental Leave

Key Requirements

  • •5+ years of B2B product marketing experience in SaaS.
  • •Demonstrated hands-on experience leveraging AI in GTM or AI-based enablement/content refinement tools.
  • •Proven expertise in GTM strategy for complex platform products and cross-product line initiatives at an enterprise level.
  • •Exceptional storytelling and presentation skills, with strong external communication for customer and market audiences.
  • •Strong stakeholder management, project/change management skills, and ability to influence cross-functional teams.
Experience:5+ yearsB2BSaaSAIEnterpriseInternal communicationsRetail tech
Skills:StorytellingPresentationProject managementChange managementStakeholder managementMentorshipCross-functional collaborationInfluenceEmpathyProblem solving
Languages:EnglishFrench
Tech Stack:SalesforceHubspotHighspotSeismicGoogle WorkspaceSlackJiraAsanaGongChorusCrayonKlueZoom WebinarsGoldcastCanvaArcadeNavatticGeminiNotebookLMClaude

Company Brief

LumApps
Provides a mobile-first employee communication and engagement platform connecting deskless and frontline workers with company news, shift management, workflows, and collaboration tools to improve internal communication and operational efficiency.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Zurich, Switzerland
Founded: 2012
Website