Senior Vertical Strategy Manager, F&B

Adyen
New York, Amsterdam
Workplace: OnsiteFull timeUSD 186,000 - 300,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsSkills: ["Strategic thinking","Analytical depth","Data-driven decision making","Verbal communication","Customer-centricity"]

Own the commercial growth and success of Adyen’s F&B vertical by shaping and executing global go-to-market strategy and performance. Partner with the Head of F&B and Hospitality to drive revenue growth for net-new acquisition and existing customer expansion across NA and EMEA, while acting as the vertical SME. Provide customer insights on trends, pricing, packaging, POS/loyalty/channel dynamics, and product partnership opportunities to inform initiatives and competitive advantage.

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Adyen
Adyen
1 month ago

Senior Vertical Strategy Manager, F&B

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Job Summary

Own the commercial growth and success of Adyen’s F&B vertical by shaping and executing global go-to-market strategy and performance. Partner with the Head of F&B and Hospitality to drive revenue growth for net-new acquisition and existing customer expansion across NA and EMEA, while acting as the vertical SME. Provide customer insights on trends, pricing, packaging, POS/loyalty/channel dynamics, and product partnership opportunities to inform initiatives and competitive advantage.
Location: New York, Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the F&B vertical’s performance, supporting general management and strategic direction.
  • •Define and drive global commercial strategy for F&B, producing deliverables like go-to-market playbooks, competitive analysis, and business cases.
  • •Act as the internal and external SME for F&B, understanding POS, loyalty, and channels (online, drive-thru, kiosk).
  • •Drive product and partnership strategy by analyzing customer behavior to identify innovation and ecosystem partnership opportunities.
  • •Develop and maintain customer segmentation to inform growth initiatives and identify strategic opportunities or risks using industry trends, emerging technologies, and regulatory changes.
Travel: Medium travel

Pay and Benefits

Salary: USD 186,000 - 300,000 annually

Key Requirements

  • •7+ years of experience combining deep F&B industry knowledge (restaurants, coffee and/or F&B vertical SaaS) with expertise in payments or financial technology.
  • •Strong strategic thinking and ability to develop winning strategies backed by data.
  • •Proven track record driving commercial success and managing complex blockers to achieve commercial goals.
  • •Experience and passion for GTM strategy and execution.
  • •Ability to package customer feedback into data-driven business cases and influence stakeholders across Commercial, partnerships, and product.
Experience:7+ yearsF&BPaymentsFinancial servicesGTM strategyVertical SaaS
Skills:Strategic thinkingAnalytical depthData-driven decision makingVerbal communicationCustomer-centricity
Languages:English

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn