Senior Analytics Engineer (Marketing)

Welltech
Ukraine
Workplace: RemoteContractFunction: Data Analytics & Business IntelligenceExperience: 3+ yearsSkills: ["Communication","Stakeholder partnership","Problem-solving","Data quality focus","Monitoring and troubleshooting"]

Own marketing measurement and signal engineering to ensure Meta, Google Ads, TikTok, and other ad platforms receive accurate conversion signals. Build and maintain conversion pipelines and S2S integrations, manage GTM pixels and events across web properties, and monitor signal quality using diagnostics, deduplication, and offline conversion uploads. Partner with Marketing, Product, Data Engineering, and ad platform teams to improve attribution, optimize campaigns, and deliver dashboards and analytics for signal and funnel performance.

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FursaFursa
Welltech
Welltech
22 hours ago

Senior Analytics Engineer (Marketing)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own marketing measurement and signal engineering to ensure Meta, Google Ads, TikTok, and other ad platforms receive accurate conversion signals. Build and maintain conversion pipelines and S2S integrations, manage GTM pixels and events across web properties, and monitor signal quality using diagnostics, deduplication, and offline conversion uploads. Partner with Marketing, Product, Data Engineering, and ad platform teams to improve attribution, optimize campaigns, and deliver dashboards and analytics for signal and funnel performance.
Location: Ukraine
Workplace: Remote
Employment Type: Contract
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Partner with Marketing and ad network representatives to improve conversion signals and investigate signal-related performance drops.
  • •Design and maintain ad network S2S integrations and conversion pipelines with timely, deduplicated, high-quality signal delivery.
  • •Onboard new ad platforms by setting up and launching integrations for conversion signal delivery and reporting feeds.
  • •Manage GTM releases across multiple web properties and implement pixels and conversion events, including UTM and attribution conventions.
  • •Monitor signal quality and build reporting/monitoring for diagnostics, errors, latency, coverage, discrepancies, and funnel metrics.

Key Requirements

  • •3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
  • •Advanced SQL (window functions, CTEs, data quality checks) with experience working with large data warehouses.
  • •Hands-on experience with Google Tag Manager and browser-side/server-side tracking.
  • •Experience using at least one ad platform, including conversion setup, campaign types, and bidding strategies.
  • •Ability to communicate in English and understand GDPR-compliant tracking approaches.
Experience:3+ yearsMarketing analyticsDigital measurementAd techPerformance marketingUser acquisitionSubscription-based products
Skills:CommunicationStakeholder partnershipProblem-solvingData quality focusMonitoring and troubleshooting
Languages:English
Tech Stack:SQLGoogle Tag ManagerTableauLookerMetaGoogle AdsTikTokGTMUTMEnhanced ConversionsMeta Conversions APICAPIGoogle Data Manager APISKAdNetworkSKANAppsFlyerAdjustAirflowDbtPixel

Company Brief

Welltech
Develops digital wellbeing and health technology solutions aimed at improving employee and consumer wellness through software platforms, monitoring tools, and personalized health programs integrated with corporate wellbeing initiatives.
Industry: Wellness & Preventive Health
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