Insomniac - Marketing Campaign Specialist, YouTube

Own and grow YouTube marketing for Insomniac, leading campaign planning, video releases, and optimization across Shorts, Lives, and long-form content. Partner with strategic stakeholders and third-party agencies to execute YouTube-first initiatives, integrate campaigns with broader event marketing, and analyze week-to-week performance from channel analytics, social engagement, and paid media. Coordinate creative assets, manage editors and specialists as needed, and lead on-site YouTube marketing efforts including livestreaming and recaps.