Insomniac - Marketing Campaign Specialist, YouTube

Live Nation Entertainment
California
Workplace: OnsiteFull timeUSD 75,000 - 85,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Organizational skills","Project management","Attention to detail","Communication","Copywriting"]

Own and grow YouTube marketing for Insomniac, leading campaign planning, video releases, and optimization across Shorts, Lives, and long-form content. Partner with strategic stakeholders and third-party agencies to execute YouTube-first initiatives, integrate campaigns with broader event marketing, and analyze week-to-week performance from channel analytics, social engagement, and paid media. Coordinate creative assets, manage editors and specialists as needed, and lead on-site YouTube marketing efforts including livestreaming and recaps.

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Live Nation Entertainment
Live Nation Entertainment
2 months ago

Insomniac - Marketing Campaign Specialist, YouTube

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and grow YouTube marketing for Insomniac, leading campaign planning, video releases, and optimization across Shorts, Lives, and long-form content. Partner with strategic stakeholders and third-party agencies to execute YouTube-first initiatives, integrate campaigns with broader event marketing, and analyze week-to-week performance from channel analytics, social engagement, and paid media. Coordinate creative assets, manage editors and specialists as needed, and lead on-site YouTube marketing efforts including livestreaming and recaps.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create and execute YouTube-focused marketing campaigns in coordination with strategic stakeholders and cross-functional teams.
  • •Own YouTube marketing strategy: develop content calendars, manage video releases, optimize videos, and use platform tools (e.g., Shorts and Community tab) to drive growth.
  • •Partner with third-party agencies to operate, manage, and execute YouTube initiatives.
  • •Lead analysis of week-to-week performance data (YouTube channel analytics, social engagement, paid media) and adapt plans based on insights.
  • •Coordinate assets and execution: partner with design/media teams, manage editors/animators, and lead on-site marketing including livestreaming and post-event recaps.
Travel: Low travel

Pay and Benefits

Salary: USD 75,000 - 85,000 annually

Key Requirements

  • •3+ years of relevant marketing and/or music experience with demonstrated YouTube marketing, audience development, or content strategy expertise.
  • •Deep understanding of YouTube (content formats like Shorts, Lives, long-form), algorithms, and the creator/influencer ecosystem.
  • •Ability to lead and execute complex, high-volume YouTube-centric marketing campaigns.
  • •Strong copywriting skills to write compelling YouTube titles, descriptions, and calls-to-action in brand voice.
  • •Strong organizational/project-management skills with exceptional attention to detail in a fast-paced environment.
Experience:3+ yearsMarketingMusicDance musicElectronic music
Skills:Organizational skillsProject managementAttention to detailCommunicationCopywriting
Tech Stack:YouTubeYouTube StudioYouTube ShortsYouTube Community tabYouTube schedulingYouTube analyticsSocial mediaPaid mediaGoogle AnalyticsAnalytics dashboardsPhotoshopHTMLAdobe PremiereFinal CutVideo editingMotion

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
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