Product Marketing Director

Salesforce
Seattle
Workplace: OnsiteFull timeUSD 164,000 - 261,500 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Organization","Communication","Cross-functional collaboration","Leadership","Data-driven decision-making"]

Lead product marketing for AI agent adoption, shaping messaging, positioning, and go-to-market programs for Agentforce Service. Create and integrate adoption assets (demos, guides, sales plays, battle cards, FAQs), design hands-on event experiences, and develop customer stories that address adoption hurdles. Partner across product, marketing, customer success, and external partners, and train sales and solution engineering teams to guide customers through agent deployments using customer research and measurable marketing metrics.

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FursaFursa
Salesforce
Salesforce
4 days ago

Product Marketing Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Lead product marketing for AI agent adoption, shaping messaging, positioning, and go-to-market programs for Agentforce Service. Create and integrate adoption assets (demos, guides, sales plays, battle cards, FAQs), design hands-on event experiences, and develop customer stories that address adoption hurdles. Partner across product, marketing, customer success, and external partners, and train sales and solution engineering teams to guide customers through agent deployments using customer research and measurable marketing metrics.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service.
  • •Develop internal and external adoption materials such as demos, step-by-step guides, sales plays, competitive battle cards, and FAQs.
  • •Design new and integrate with existing events programs, emphasizing getting customers hands-on with AI agents.
  • •Draft customer stories detailing how the company overcame common adoption hurdles.
  • •Train account executives and solution engineers to deliver demos and guide customers through agent deployments.

Pay and Benefits

Salary: USD 164,000 - 261,500 annually
Perks:MedicalDentalVisionPaid Parental401k

Key Requirements

  • •8+ years of product marketing, solution engineering, or technology implementation experience.
  • •Expertise in Salesforce products and/or other customer service AI agent products.
  • •Hands-on experience creating marketing assets including sales enablement materials, pitch decks, demo videos, guides, and event content.
  • •Ability to lead new projects in ambiguous situations.
  • •Use data and analytics to drive decisions and deliver against measurable marketing metrics.
Experience:8+ years
Skills:OrganizationCommunicationCross-functional collaborationLeadershipData-driven decision-making
Tech Stack:SalesforceAgentforceAIGenerative AIAutonomous agentsConversational AIWorkflow automationCRMCustomer service

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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Glassdoor: 4.1
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