Sr. Manager Digital Marketing - Social & Influencer

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Stakeholder management","Fast-paced adaptability","Communication","Analytical thinking","Quantitative analysis","Organization","Self-starter","Collaboration"]

Lead and execute organic social media and influencer campaigns to increase brand engagement, customer loyalty, and sentiment. Own social and influencer strategy across Home Appliance categories, manage content calendars and agency output, and translate social trends into consumer-centric messaging. Use analytics and reporting (including Sprinklr) to synthesize performance insights and recommendations for the DA Marketing team while managing community management and influencer logistics.

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FursaFursa
Samsung
Samsung
2 days ago

Sr. Manager Digital Marketing - Social & Influencer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead and execute organic social media and influencer campaigns to increase brand engagement, customer loyalty, and sentiment. Own social and influencer strategy across Home Appliance categories, manage content calendars and agency output, and translate social trends into consumer-centric messaging. Use analytics and reporting (including Sprinklr) to synthesize performance insights and recommendations for the DA Marketing team while managing community management and influencer logistics.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee social and influencer strategy and day-to-day operations across Home Appliance categories.
  • •Develop and align consumer-centric social content with integrated marketing strategy to drive positive sentiment and traffic.
  • •Manage agency outputs to ensure creative aligns to brief and test plans are actionable, with accurate trafficking and prioritized product categories.
  • •Analyze reports and campaign performance to deliver insights and recommendations for the DA Marketing team.
  • •Run community management and manage social posting and content calendars, including influencer inventory requests and deadlines.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeaveTuition AssistanceWellness StipendAnnual Bonus

Key Requirements

  • •8+ years of relevant experience.
  • •Bachelor’s degree.
  • •Experience managing and QA social and influencer content assets, including trafficking sheets and feedback.
  • •Experience analyzing report and campaign performance to synthesize actionable recommendations.
  • •High proficiency in Microsoft Office (Excel for quantitative analysis and PowerPoint for presentations).
Education:Bachelor's
Skills:Stakeholder managementFast-paced adaptabilityCommunicationAnalytical thinkingQuantitative analysisOrganizationSelf-starterCollaboration
Tech Stack:SprinklrMicrosoft OfficeExcelPowerPointTableauInstagramTikTokYouTubePinterestRedditThreads

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn