Director, Head of Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead Coach Korea’s brand vision and marketing strategy in partnership with the General Manager and VP, Head of Marketing for APAC. Drive brand equity, visibility, and revenue growth through omnichannel planning, campaign orchestration, and performance tracking across e-commerce and demand channels. Partner with retail, PR, media agencies, and global marketing teams in New York while managing direct reports and ensuring seamless execution of the Korea marketing calendar.

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop Korea brand vision and strategy aligned with global priorities, including annual and long-range plan and brand growth initiatives.
•Increase brand awareness with KOL and digital media, and drive new exposures on digital platforms.
•Collaborate with retail and e-commerce to acquire new customers, improve loyalty, and implement omni-channel clienteling strategies.
•Lead campaign planning, orchestration, and performance tracking, including KPIs and in-campaign optimizations.
•Recruit, develop, and retain a small marketing team, and foster a workplace culture reflecting Coach values.

Key Requirements

•Bachelor’s degree with at least 13 years of marketing and communications experience, ideally in fashion or related industries.
•Strong brand building capabilities including strategy, audience insight/segmentation, storytelling/messaging, and digital & social media expertise.
•Proven experience developing comprehensive strategy for global brands and collaborating effectively with cross-functional internal and external partners.
•Ability to analyze data, identify opportunities, and plan initiatives with a strategic mindset.
•Excellent English and Korean written and verbal communication skills, with strong leadership and initiative.

Experience:13+ yearsFashionCosmeticsFMCGConsumer retailGlobal brands

Education:Bachelor's

Skills:LeadershipCommunicationCross-functional collaborationStrategic thinkingData-driven decision-making

Languages:EnglishKorean

Company Brief

Tapestry

Industry: Luxury Goods

Website

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Tapestry

2 weeks ago

Director, Head of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop Korea brand vision and strategy aligned with global priorities, including annual and long-range plan and brand growth initiatives.
•Increase brand awareness with KOL and digital media, and drive new exposures on digital platforms.
•Collaborate with retail and e-commerce to acquire new customers, improve loyalty, and implement omni-channel clienteling strategies.
•Lead campaign planning, orchestration, and performance tracking, including KPIs and in-campaign optimizations.
•Recruit, develop, and retain a small marketing team, and foster a workplace culture reflecting Coach values.

Key Requirements

•Bachelor’s degree with at least 13 years of marketing and communications experience, ideally in fashion or related industries.
•Strong brand building capabilities including strategy, audience insight/segmentation, storytelling/messaging, and digital & social media expertise.
•Proven experience developing comprehensive strategy for global brands and collaborating effectively with cross-functional internal and external partners.
•Ability to analyze data, identify opportunities, and plan initiatives with a strategic mindset.
•Excellent English and Korean written and verbal communication skills, with strong leadership and initiative.

Experience:13+ yearsFashionCosmeticsFMCGConsumer retailGlobal brands

Education:Bachelor's

Skills:LeadershipCommunicationCross-functional collaborationStrategic thinkingData-driven decision-making

Languages:EnglishKorean

Company Brief

Tapestry

Industry: Luxury Goods

Website