Senior Specialist Digital Analytics EM

Adidas
Singapore
Full timeFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Communication","Data storytelling","Presentation","Business acumen","Stakeholder collaboration"]

Own recurring digital analytics and AI-enabled workflows across adidas Emerging Markets, translating business priorities into decision-ready outputs. Validate analytics performance and workflow quality with stakeholders and Data Engineering, then support rollout, adoption, and improvements. Analyze web/app traffic, customer journeys, engagement, and conversion to produce executive-ready insights and recommendations for commercial planning and investment decisions.

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FursaFursa
Adidas
Adidas
6 hours ago

Senior Specialist Digital Analytics EM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own recurring digital analytics and AI-enabled workflows across adidas Emerging Markets, translating business priorities into decision-ready outputs. Validate analytics performance and workflow quality with stakeholders and Data Engineering, then support rollout, adoption, and improvements. Analyze web/app traffic, customer journeys, engagement, and conversion to produce executive-ready insights and recommendations for commercial planning and investment decisions.
Location: Singapore
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Understand business priorities and success measures, partnering with eCommerce, Marketing, Product, CRM, Merchandising, and Data teams to clarify analytical requirements.
  • •Support implementation of analytics and AI-enabled workflows designed by Analytics Managers, partnering with Data Engineering to test solutions and resolve issues.
  • •Validate recurring workflow outputs for accuracy, relevance, and business usability; review performance and identify continuous improvement opportunities.
  • •Support rollout of new analytics capabilities across markets, gather stakeholder feedback, track adoption, and recommend enhancements.
  • •Analyze web/app performance (traffic, engagement, journey, conversion) and communicate executive-ready insights, implications, and recommended actions for commercial decisions.

Key Requirements

  • •Bachelor’s degree in Computer Science, Data Science, Statistics, Business Analytics, or a related discipline.
  • •4+ years of experience in digital/product/growth/business intelligence or eCommerce analytics.
  • •Strong understanding of eCommerce, digital customer journeys, traffic acquisition, funnel performance, and conversion optimisation.
  • •Working knowledge of SQL and Python to review analytics logic, validate outputs, and collaborate with technical teams.
  • •Experience with data validation, UAT, recurring reporting, or workflow quality assurance.
Experience:E-commerceDigital marketingMobile app analytics
Education:Bachelor's
Skills:CommunicationData storytellingPresentationBusiness acumenStakeholder collaboration
Tech Stack:SQLPythonPower BIAdobe AnalyticsAmplitudeGoogle Analytics 4DatabricksGitAPIs

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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