Senior Campaign Analyst

Qantas Airways
Sydney
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringEducation: bachelorsSkills: ["Storytelling","Communication","Organizational skills","Stakeholder management","Work autonomously"]

Own end-to-end campaign analytics for Qantas Loyalty, from pre-campaign data analysis and target list extraction through segmentation, propensity model utilization, and multi-channel campaign effectiveness measurement. Serve as a subject-matter expert in data and commercials, building recommendations and campaign solutions for stakeholders. Apply experimental design with control groups, quantify incremental uplift from campaigns/programs, and present insights and stories to senior leaders.

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FursaFursa
Qantas Airways
Qantas Airways
4 days ago

Senior Campaign Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own end-to-end campaign analytics for Qantas Loyalty, from pre-campaign data analysis and target list extraction through segmentation, propensity model utilization, and multi-channel campaign effectiveness measurement. Serve as a subject-matter expert in data and commercials, building recommendations and campaign solutions for stakeholders. Apply experimental design with control groups, quantify incremental uplift from campaigns/programs, and present insights and stories to senior leaders.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Facilitate and consult on the overall campaign process for Qantas Frequent Flyer Members and Qantas customers.
  • •Conduct pre-campaign data analysis and build target lists, segmentation, and campaign setups.
  • •Use propensity models to drive campaigns and determine incremental campaign response rates across multiple channels.
  • •Measure and report campaign effectiveness, including post campaign/program uplift evaluation and quantification.
  • •Present insights to senior stakeholders and the executive team, acting as a data and commercial subject-matter expert.

Pay and Benefits

Perks:Paid Parental

Key Requirements

  • •5+ years’ experience in campaign management, targeting, and segmentation.
  • •Tertiary degree in Mathematics, Marketing, Statistics, Computing, or a related analytical field.
  • •Advanced Excel skills plus SQL querying and relational database experience.
  • •Proven experimental design experience, including the use of control groups for marketing campaigns.
  • •Proven post-campaign/program analysis experience, including evaluating and quantifying campaign/program uplift.
Experience:LoyaltyMarketing campaignsTargetingSegmentationMarketing analytics
Education:Bachelor's in Mathematics, Marketing, Statistics, Computing (or related analytical field)
Skills:StorytellingCommunicationOrganizational skillsStakeholder managementWork autonomously
Languages:English
Tech Stack:ExcelSQLRelational databasesTableauPower BIQliksenseAdobe CampaignUnicaCIM

Company Brief

Qantas Airways
Australia’s flag carrier providing domestic, international and freight air services, operating Qantas, Jetstar and QantasLink brands, plus a loyalty business (Qantas Frequent Flyer) and aviation services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mascot, NSW, Australia
Founded: 1920
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