Consumer Marketing Director - OneBlade

Philips
Amsterdam
Workplace: HybridFull timeEUR 93,049 - 155,081Function: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Storytelling","Cross-functional collaboration","Decision-making","Influence"]

Lead the OneBlade transformation for Philips by defining global growth strategy, owning the innovation pipeline, and expanding the brand beyond intimate grooming into new personal care propositions and occasions. Build a distinctive social-first brand, develop category-disrupting channel and retail models, and drive business performance across growth, profitability, and market share. Lead and develop the Senior Consumer Marketing Manager, aligning cross-functionally to scale successful launches globally.

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Philips
Philips
2 days ago

Consumer Marketing Director - OneBlade

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead the OneBlade transformation for Philips by defining global growth strategy, owning the innovation pipeline, and expanding the brand beyond intimate grooming into new personal care propositions and occasions. Build a distinctive social-first brand, develop category-disrupting channel and retail models, and drive business performance across growth, profitability, and market share. Lead and develop the Senior Consumer Marketing Manager, aligning cross-functionally to scale successful launches globally.
Location: Amsterdam
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define OneBlade growth strategy, vision, and global roadmap, translating ambition into portfolio, innovation, brand, channel, and market priorities.
  • •Own the innovation pipeline from consumer insight through launch and scaling, expanding into new propositions, occasions, and segments.
  • •Build a distinctive, credible brand presence connected to the master brand, including social-first communication and creator strategies.
  • •Develop category disruption strategy across personal care/wet-aisle environments and build winning channel and retail models with key retailers and e-commerce platforms.
  • •Own business performance for growth, profitability, market share, and portfolio health; lead the mission and develop the Senior Consumer Marketing Manager.

Pay and Benefits

Salary: EUR 93,049 - 155,081
Perks:Hybrid WorkingPaid Time-offWellness StipendLearning Budget

Key Requirements

  • •Bachelor’s or master’s degree in Marketing, Business, Innovation, or a related discipline.
  • •10+ years of experience in consumer marketing, category leadership, or innovation.
  • •Strong experience in Beauty, Personal Care, FMCG, Consumer Health, or a related consumer category.
  • •Proven track record of building or transforming brands and categories for consumers.
  • •Demonstrated success leading consumer-led innovation and complex product launches.
Experience:10+ yearsBeautyPersonal careFMCGConsumer health
Education:
Skills:Strategic thinkingStorytellingCross-functional collaborationDecision-makingInfluence
Languages:English

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn