Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Numerical reasoning","Intellectual curiosity"]

Lead data-driven performance marketing strategy across search and display channels, driving measurable improvements to customer lifetime value through experimentation. Run and optimize campaigns on Google/Bing/Baidu/Naver and social platforms, analyzing results to inform bidding, ad structures, and account-level optimization. Build models and dashboards using experiment data to support optimization and partnering with account managers. Work within Agoda’s Performance Marketing team of analysts, strategists, and data scientists.

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Agoda
Agoda
9 hours ago

Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 4 years ago

Job Summary

Lead data-driven performance marketing strategy across search and display channels, driving measurable improvements to customer lifetime value through experimentation. Run and optimize campaigns on Google/Bing/Baidu/Naver and social platforms, analyzing results to inform bidding, ad structures, and account-level optimization. Build models and dashboards using experiment data to support optimization and partnering with account managers. Work within Agoda’s Performance Marketing team of analysts, strategists, and data scientists.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Run and iterate search experiments (text ads, bidding, and campaign structures) across Google, Bing, Baidu, Naver, and other search engines.
  • •Test, analyze, and optimize display campaigns on Facebook, Twitter, Instagram, and other platforms.
  • •Analyze experiment data to develop optimization models and build dashboards for account managers.
  • •Adapt to new product features and roll out changes from successful tests.
  • •Collaborate with analysts, marketing strategists, and data scientists within the Performance Marketing team to improve lifetime value.

Key Requirements

  • •Bachelor’s degree or higher in a quantitative subject (computer science, mathematics, engineering, or science).
  • •4+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing global tech company.
  • •Exposure to data analysis tools/databases (e.g., SAS, R, SPSS, Python, VBA, SQL).
  • •Strong numerical reasoning and proficiency in Excel.
  • •Ability to communicate fluently in English and intellectual curiosity.
Experience:4+ years
Education:Bachelor's
Skills:CommunicationNumerical reasoningIntellectual curiosity
Languages:English
Tech Stack:GoogleBingBaiduNaverFacebookTwitterInstagramExcelSASRSPSSPythonVBASQLTableauPower BIPandasMachine learningArtificial intelligenceData analysis

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn