Senior Marketing Executive

Lalamove
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Communication","Coaching","Analytical thinking","Collaboration"]

Drive regional marketing campaign efficiency by partnering with local teams to monitor live performance, audit campaign status, and manage media spend pacing. Optimize end-to-end delivery from strategy through execution, creative/localization, and performance adjustments. Scale AI-driven automation and strengthen cross-market creative workflows, while extracting learnings to standardize unified playbooks across markets.

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FursaFursa
Lalamove
Lalamove
2 months ago

Senior Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Drive regional marketing campaign efficiency by partnering with local teams to monitor live performance, audit campaign status, and manage media spend pacing. Optimize end-to-end delivery from strategy through execution, creative/localization, and performance adjustments. Scale AI-driven automation and strengthen cross-market creative workflows, while extracting learnings to standardize unified playbooks across markets.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Hold regular syncs with local marketing teams to review live campaign metrics, audit status, and monitor media spend pacing; flag underperforming markets for deep-dive.
  • •Strengthen workflows from strategy through local execution, creative/localization, and performance adjustment, identifying gaps across top/mid/bottom-funnel alignment.
  • •Lead AI tool adoption within local marketing arms to improve structural workflows, reduce creative overhead, and increase production efficiency.
  • •Act as regional creative gatekeeper by reviewing localized channel assets and developing scalable workflows for creative adaptation and asset variations.
  • •Extract data-driven learnings from successful regional strategies and build unified playbooks to standardize ad product adoption across markets.

Key Requirements

  • •2–4 years managing multi-market digital marketing campaigns, ideally from a digital performance/creative/social-first advertising agency.
  • •Full technical mastery of full-funnel account structures, optimization, and bidding across Google Ads (Pmax, YouTube, DV360), Meta Business Manager, and TikTok.
  • •Experience with campaign setup including budgeting, bidding, targeting, and optimization, with the ability to coach and explain issues to markets.
  • •Strong ability to diagnose account health, structural flaws, and budget misallocations via rigorous geo-targeting health checks.
  • •Strong adaptability and localization sensitivity to balance centralized direction with local execution needs; fluent in English (additional regional language a plus).
Experience:2-4 yearsMulti-market marketing
Skills:CommunicationCoachingAnalytical thinkingCollaboration
Languages:EnglishChinese
Tech Stack:Google AdsPmaxYouTubeDV360Meta Business ManagerTikTokChatGPTClaudeMCP

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn