Digital Marketing Specialist, Salt Lake City, UT

Manage and execute paid digital marketing campaigns across social, video, display, and paid search to drive full-funnel engagement goals. Optimize and test ad performance at a granular level, conduct bid management analysis, and maintain budget tracking. Collaborate with internal teams to implement campaign testing and create reporting by analyzing KPIs and analytics. Support creative ideation and manage audience nurturing across multiple channels, including 3rd-party media relationships.