NRG Energy

1 week ago

Senior Manager, Digital Marketing & Web Experience (Calgary, AB, CA, T2P3S8)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Lead a design, content, and digital communications team to create customer-facing experiences for Direct Energy Canada. Own the directenergy.ca website’s performance, governance, and continuous improvement while optimizing conversion, enrollments, engagement, and customer experience KPIs. Drive acquisition and retention through content, email, and website performance, partnering with Product, Digital, IT, and Customer Experience teams. Manage SEO, lifecycle communications, experimentation, and budgeted digital initiatives.

Location: Calgary

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the directenergy.ca website, ensuring performance, governance, and continuous improvement.
•Lead a team responsible for website content, email marketing, and digital content and communications to deliver customer-centric experiences.
•Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency.
•Drive KPI achievement for conversion rates, enrollments, engagement, and customer experience metrics; optimize acquisition and retention through content, email, and website performance.
•Lead SEO (including structured data/schema), manage lifecycle communications, and run optimization initiatives such as A/B testing and UX improvements while partnering across Product, Digital, IT, and Customer Experience.

Travel: Low travel

Key Requirements

•Post-secondary education in technology (Computer Science, MIS) or business (Commerce, Marketing) or a related field.
•6–10+ years of web design and development experience across platforms.
•3–5+ years managing web or digital teams.
•Experience collaborating with development teams to design digital solutions.
•Leadership experience with enterprise-level CMS platforms, including experience with omni-channel personalization at scale in a B2C context.

Experience:6+ yearsB2COmni-channelUtilitiesTelecomFinancial servicesSubscription services

Education:

Skills:LeadershipCollaborationAnalyticalData-driven decision makingCommunicationStakeholder managementConstructive feedbackOpen communication

Tech Stack:Directenergy.caAdobe Journey OptimizerAdobe Experience ManagerWorkfrontEnterprise-level CMSA/B testingSEOStructured dataSchemaGenerative searchGEOAI-driven capabilities

Company Brief

NRG Energy

NRG Energy is a large integrated power company that owns and operates a diverse fleet of power generation assets and provides retail electricity services, energy solutions, and distributed energy resources to residential and commercial customers.

Industry: Utilities

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1989

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

NRG Energy

1 week ago

Senior Manager, Digital Marketing & Web Experience (Calgary, AB, CA, T2P3S8)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Calgary

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the directenergy.ca website, ensuring performance, governance, and continuous improvement.
•Lead a team responsible for website content, email marketing, and digital content and communications to deliver customer-centric experiences.
•Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency.
•Drive KPI achievement for conversion rates, enrollments, engagement, and customer experience metrics; optimize acquisition and retention through content, email, and website performance.
•Lead SEO (including structured data/schema), manage lifecycle communications, and run optimization initiatives such as A/B testing and UX improvements while partnering across Product, Digital, IT, and Customer Experience.

Travel: Low travel

Key Requirements

•Post-secondary education in technology (Computer Science, MIS) or business (Commerce, Marketing) or a related field.
•6–10+ years of web design and development experience across platforms.
•3–5+ years managing web or digital teams.
•Experience collaborating with development teams to design digital solutions.
•Leadership experience with enterprise-level CMS platforms, including experience with omni-channel personalization at scale in a B2C context.

Experience:6+ yearsB2COmni-channelUtilitiesTelecomFinancial servicesSubscription services

Education:

Skills:LeadershipCollaborationAnalyticalData-driven decision makingCommunicationStakeholder managementConstructive feedbackOpen communication

Tech Stack:Directenergy.caAdobe Journey OptimizerAdobe Experience ManagerWorkfrontEnterprise-level CMSA/B testingSEOStructured dataSchemaGenerative searchGEOAI-driven capabilities

Company Brief

NRG Energy

Industry: Utilities

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1989

Website LinkedIn