Driven Properties

2 days ago

Senior Paid Media Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own full-funnel paid media execution for an international real estate pipeline, planning, buying, and optimizing campaigns across Meta, Google Ads (Search/PMax/YouTube), TikTok, Snapchat, LinkedIn, X, and programmatic (DV360). Manage channel budgets and performance targets (CPL/ROAS/lead quality), run A/B and incrementality experiments, and ensure conversion tracking across GA4, pixels, CAPI, and UTM/CRM mappings while staying compliant with Trakheesi and RERA rules.

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Execute the quarterly channel plan: plan, launch, and optimize full-funnel paid campaigns across assigned platforms mapped to off-plan launches and leasing demand.
•Build audience strategies (geo, language, in-market, lookalike, and CRM-based retargeting) for Dubai buyer segments and translate briefs into channel plans with forecasts for CPL and spend.
•Run growth experimentation workstreams, including structured A/B and incrementality tests on creative, copy, landing pages, and bidding strategies; document winning variants.
•Manage monthly channel budgets, pacing spend daily and delivering CPL/ROAS and lead-quality targets by reconciling platform results with CRM-verified qualified leads.
•Maintain conversion tracking (pixels, CAPI, GA4, UTM governance, CRM lead-source mapping) and ensure compliance with Trakheesi permit and RERA advertising rules.

Pay and Benefits

Perks:Health InsuranceFlight AllowanceVisa

Key Requirements

•5+ years of hands-on paid media/performance marketing experience across social, search, and programmatic channels.
•Proven hands-on command of Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, and X Ads (DV360/programmatic is an advantage).
•Track record managing six-figure (AED) monthly budgets with documented CPL/ROAS improvement.
•Strong analytical skills including GA4, conversion APIs, UTM governance, spreadsheet modeling, and dashboard tools (Looker Studio or similar).
•Experience producing real estate/high-ticket leads and reconciling platform data with a CRM, including understanding UAE real estate advertising compliance (Trakheesi permits).

Experience:5+ yearsReal estatePerformance marketingProgrammaticSocial advertisingSearch advertising

Skills:Analytical skillsCopy judgementStakeholder collaborationBudget managementData reconciliation

Languages:English

Tech Stack:Meta Ads ManagerGoogle AdsGoogle Ads SearchPMaxYouTubeTikTok Ads ManagerSnapchat AdsLinkedIn Campaign ManagerX AdsDV360ProgrammaticGA4PixelsServer-side eventsCAPIUTM governanceCRM lead-source mappingLooker StudioTrakheesiRERA

Company Brief

Driven Properties

Driven Properties is a Dubai-based real estate brokerage and consultancy offering sales, leasing, property management, off-plan and investment services across residential and commercial markets, with international client outreach and development-management activities.

Industry: Commercial Real Estate

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Dubai, United Arab Emirates

Founded: 2012

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Driven Properties

2 days ago

Senior Paid Media Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Execute the quarterly channel plan: plan, launch, and optimize full-funnel paid campaigns across assigned platforms mapped to off-plan launches and leasing demand.
•Build audience strategies (geo, language, in-market, lookalike, and CRM-based retargeting) for Dubai buyer segments and translate briefs into channel plans with forecasts for CPL and spend.
•Run growth experimentation workstreams, including structured A/B and incrementality tests on creative, copy, landing pages, and bidding strategies; document winning variants.
•Manage monthly channel budgets, pacing spend daily and delivering CPL/ROAS and lead-quality targets by reconciling platform results with CRM-verified qualified leads.
•Maintain conversion tracking (pixels, CAPI, GA4, UTM governance, CRM lead-source mapping) and ensure compliance with Trakheesi permit and RERA advertising rules.

Pay and Benefits

Perks:Health InsuranceFlight AllowanceVisa

Key Requirements

•5+ years of hands-on paid media/performance marketing experience across social, search, and programmatic channels.
•Proven hands-on command of Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, and X Ads (DV360/programmatic is an advantage).
•Track record managing six-figure (AED) monthly budgets with documented CPL/ROAS improvement.
•Strong analytical skills including GA4, conversion APIs, UTM governance, spreadsheet modeling, and dashboard tools (Looker Studio or similar).
•Experience producing real estate/high-ticket leads and reconciling platform data with a CRM, including understanding UAE real estate advertising compliance (Trakheesi permits).

Experience:5+ yearsReal estatePerformance marketingProgrammaticSocial advertisingSearch advertising

Skills:Analytical skillsCopy judgementStakeholder collaborationBudget managementData reconciliation

Languages:English

Company Brief

Driven Properties

Industry: Commercial Real Estate

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Dubai, United Arab Emirates

Founded: 2012

Glassdoor: 3.8

Website LinkedIn Glassdoor