2 days ago

Partner Marketing Manager, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Define and own global partner marketing strategy for TikTok’s Global Business Marketing (GBM) ecosystem, then lead execution across Global and North America. Build scalable frameworks, playbooks, and partner-led programs that drive product adoption, demand generation, and measurable commercial impact. Partner with Product Partnerships, Product Marketing, Sales, communications, and regional teams (APAC, EMEA, LATAM) to deliver integrated co-marketing, events, and measurement-led optimization.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and own the global partner marketing strategy, including scalable frameworks, playbooks, and best practices.
•Lead partner marketing execution for key initiatives, translating global priorities into high-impact regional programs.
•Develop partner-led marketing programs using partner ecosystems, customer relationships, and ABM strategies to accelerate product adoption and advertiser growth.
•Plan integrated partner marketing including co-marketing, executive engagement, customer events, webinars, industry activations, thought leadership, digital campaigns, and sales enablement.
•Build measurement frameworks and success metrics to optimize investment and demonstrate measurable business impact.

Key Requirements

•5+ years of experience in partner marketing, product marketing, B2B marketing, partnerships, or a related advertising/media/technology role.
•Experience working directly with external partners, creative agencies, and/or vendors.
•Strong judgment, design sensibilities, and creative thinking.
•Ability to thrive in ambiguity and adjust quickly to change.
•Understanding of the advertising industry and media agency landscape, plus knowledge of TikTok ad products and performance marketing strategies.

Experience:5+ yearsPartner marketingB2B marketingAdvertisingMediaTechnologyAccount-based marketing (ABM)

Skills:JudgmentCreative thinkingStakeholder managementAdaptability

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Partner Marketing Manager, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and own the global partner marketing strategy, including scalable frameworks, playbooks, and best practices.
•Lead partner marketing execution for key initiatives, translating global priorities into high-impact regional programs.
•Develop partner-led marketing programs using partner ecosystems, customer relationships, and ABM strategies to accelerate product adoption and advertiser growth.
•Plan integrated partner marketing including co-marketing, executive engagement, customer events, webinars, industry activations, thought leadership, digital campaigns, and sales enablement.
•Build measurement frameworks and success metrics to optimize investment and demonstrate measurable business impact.

Key Requirements

•5+ years of experience in partner marketing, product marketing, B2B marketing, partnerships, or a related advertising/media/technology role.
•Experience working directly with external partners, creative agencies, and/or vendors.
•Strong judgment, design sensibilities, and creative thinking.
•Ability to thrive in ambiguity and adjust quickly to change.
•Understanding of the advertising industry and media agency landscape, plus knowledge of TikTok ad products and performance marketing strategies.

Experience:5+ yearsPartner marketingB2B marketingAdvertisingMediaTechnologyAccount-based marketing (ABM)

Skills:JudgmentCreative thinkingStakeholder managementAdaptability

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn