Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Anthropic
San Francisco, New York
Workplace: OnsiteFull timeUSD 400,000 - 400,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional collaboration","Storytelling","Content instincts","Autonomy","Leadership"]

Own the GTM strategy and integrated growth motion that makes Claude the default AI collaborator for knowledge workers. Define segment-by-segment marketing and growth plans, set flagship narrative content, and run end-to-end awareness-to-success campaigns across demand generation, growth, brand, events, field marketing, and success. Operate as an individual contributor in year one while coordinating cross-functional teams to drive activation in enterprise accounts and measure impact on growth and revenue contribution.

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Anthropic
Anthropic
1 day ago

Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the GTM strategy and integrated growth motion that makes Claude the default AI collaborator for knowledge workers. Define segment-by-segment marketing and growth plans, set flagship narrative content, and run end-to-end awareness-to-success campaigns across demand generation, growth, brand, events, field marketing, and success. Operate as an individual contributor in year one while coordinating cross-functional teams to drive activation in enterprise accounts and measure impact on growth and revenue contribution.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define marketing and growth strategy segment by segment, prioritizing where to lead first.
  • •Set content direction and develop flagship narrative content based on the plan and campaign needs.
  • •Turn activation into a flywheel in enterprise accounts through champion activation and lifecycle programs.
  • •Own flagship acquisition and activation campaigns, including integrated programs like “Hand off your tasks to Claude.”
  • •Coordinate without direct ownership across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success, then report progress against growth and revenue contribution.

Pay and Benefits

Salary: USD 400,000 annually
Perks:Paid LeaveParental Leave

Key Requirements

  • •Create marketing programs for functional personas (users or buyers) such as Operations, Finance, and Legal.
  • •Drive cross-functional work through influence across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success without direct authority.
  • •Shape flagship narrative content for Claude for Knowledge Work, building on existing messaging and launch foundations.
  • •Run lifecycle and activation programs in enterprise accounts by identifying and activating champions and coordinating webinars and workshops.
  • •Operate autonomously as an IC in year one by writing plans, building campaigns, and shipping content directly.
Education:Bachelor's
Skills:Cross-functional collaborationStorytellingContent instinctsAutonomyLeadership
Languages:English

Company Brief

Anthropic
Develops large-scale AI systems and safety research to create reliable, steerable, and interpretable AI assistants and models for commercial and research applications.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn