PRADA CRM Intern (Milano, IT)

Prada Group
Milan
InternshipFunction: Communications, PR & CommunitySkills: ["Attention to detail","Confidentiality","Accuracy","Organizational skills","Data analysis"]

Support the Regional CRM team in developing, implementing, and monitoring CRM and clienteling initiatives to increase Prada client engagement, loyalty, and spend. Assist with client target lists, store appointments, and revenue-focused tools. Analyse CRM data and client behavior to uncover insights for segment-based commercial actions, help stores apply clienteling best practices, and track CRM KPIs, adoption, and data quality through regular reporting.

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Prada Group
Prada Group
4 days ago

PRADA CRM Intern (Milano, IT)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Support the Regional CRM team in developing, implementing, and monitoring CRM and clienteling initiatives to increase Prada client engagement, loyalty, and spend. Assist with client target lists, store appointments, and revenue-focused tools. Analyse CRM data and client behavior to uncover insights for segment-based commercial actions, help stores apply clienteling best practices, and track CRM KPIs, adoption, and data quality through regular reporting.
Location: Milan
Employment Type: Internship
Job Function: Communications, PR & Community
Seniority: Intern level

Key Responsibilities

  • •Support the development and implementation of CRM and clienteling initiatives based on business needs, including client target lists and resources for client interactions.
  • •Analyse CRM data and client behavior to identify insights and opportunities for segment-specific commercial actions.
  • •Support stores in implementing the clienteling strategy and CRM best practices, including preparing presentations, guidelines, and training materials.
  • •Monitor CRM KPIs, program adoption, data quality, and client contactability, preparing regular reports and follow-ups.
  • •Help drive client engagement initiatives aimed at increasing loyalty and spend among existing and prospective Prada clients.

Key Requirements

  • •Bachelor’s or Master’s degree.
  • •Excellent attention to detail.
  • •Strong computer skills, especially in Excel.
  • •Ability to read and analyse documentation.
  • •Confidentiality, accuracy, and organisational skills.
Skills:Attention to detailConfidentialityAccuracyOrganizational skillsData analysis
Tech Stack:Excel

Company Brief

Prada Group
Prada Group is a global luxury fashion house designing, producing and retailing high-end leather goods, ready-to-wear, footwear and accessories across multiple brands, known for craftsmanship, innovation and iconic Italian style.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Milan, Italy
Founded: 1913
WebsiteLinkedIn