Analyst/Senior Analyst/Associate Manager, Marketing Analytics (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Organizational skills","Attention to detail","Independent work"]

Use experimentation data and marketing performance metrics to improve customer lifetime value. Build predictive models to measure booking impact from campaigns and pricing changes, then create dashboards that surface growth levers and insights for stakeholders. Partner with marketing and product teams to implement findings, optimize bidding and pricing on search and partner channels, and communicate recommendations clearly.

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FursaFursa
Agoda
Agoda
5 days ago

Analyst/Senior Analyst/Associate Manager, Marketing Analytics (Bangkok Based, relocation provided)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 3 years ago

Job Summary

Use experimentation data and marketing performance metrics to improve customer lifetime value. Build predictive models to measure booking impact from campaigns and pricing changes, then create dashboards that surface growth levers and insights for stakeholders. Partner with marketing and product teams to implement findings, optimize bidding and pricing on search and partner channels, and communicate recommendations clearly.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Experiment with ad/campaign structures and bidding and pricing strategies on partners such as Google, Bing, Tripadvisor, and Trivago and roll out changes from successful tests.
  • •Analyze large volumes of experimentation data and develop predictive models (e.g., booking impact from TV campaigns and demand elasticity from pricing optimization).
  • •Build dashboards and reporting to track performance, derive insights, and identify growth levers for stakeholders.
  • •Communicate recommendations via presentations to marketing and business stakeholders.
  • •Liaise with product teams on the implementation roadmap based on modeling and experimentation insights.

Key Requirements

  • •Bachelor’s degree or higher in a quantitative subject (computer science, mathematics, engineering business, or science).
  • •2+ years’ experience in data analysis from top-tier consulting, investment banking, private equity, or strategy/business within a global tech company.
  • •Proficiency with one or more data analysis tools/databases such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools like Tableau or Power BI.
  • •Excellent verbal and written communication skills in English and strong presentation skills.
  • •Experience with A/B testing and testing metrics is preferred, along with strong organizational skills and attention to detail.
Experience:2+ yearsGlobal techDigital marketingE-commerceA/B testingConsultingInvestment bankingPrivate equity
Education:Bachelor's
Skills:CommunicationPresentationOrganizational skillsAttention to detailIndependent work
Languages:English
Tech Stack:SASRSPSSPythonVBASQLTableauPower BIMicrosoft SQL ServerMachine learningData visualizationAnalyticsData miningStatistics

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
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