Manager Digital (Lima, LIM, PE)

Adidas
Lima
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Analytics","Leadership","Communication","Decision-making"]

Drive execution of adidas’ digital strategy across consumer touchpoints including .com, social media, partner program and wholesale.com. Lead the Digital consumer experience team with monthly insights on search, UX, consumer journeys and A/B test ideas to increase conversion and traffic. Own local content planning, CRM-based retention and loyalty campaigns, app content/download strategy, and support digital storytelling with category and brand partners while coordinating direct reports and stakeholders.

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Adidas
Adidas
2 days ago

Manager Digital (Lima, LIM, PE)

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Last checked: 18 hours agoStatus: Live

Job Summary

Drive execution of adidas’ digital strategy across consumer touchpoints including .com, social media, partner program and wholesale.com. Lead the Digital consumer experience team with monthly insights on search, UX, consumer journeys and A/B test ideas to increase conversion and traffic. Own local content planning, CRM-based retention and loyalty campaigns, app content/download strategy, and support digital storytelling with category and brand partners while coordinating direct reports and stakeholders.
Location: Lima
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive the Digital consumer experience team to exceed consumer expectations using monthly insights on search, UX, consumer journeys and A/B testing to increase conversion on .com and partner sites.
  • •Support local content creation and calendarization, aligning with regional/global guidelines to improve local relevancy across social media, .com and other digital touchpoints.
  • •Partner with regional brand activation ecommerce teams and local category leads to execute brand priorities and enhance local digital storytelling.
  • •Leverage the CRM database to develop local CRM campaigns to improve acquisition, recurrency and loyalty and increase retention/LTV.
  • •Coordinate local APP content and download strategy, act as a digital ambassador, and set objectives/targets/guidelines while managing direct reports as an integrated team.

Key Requirements

  • •Understand CRM and ecommerce as a digital expert.
  • •Manage different stakeholders effectively.
  • •Strong analytic skills to share data and drive results.
  • •Experience with SEO/search optimization and marketing.
  • •Ability to develop the functional and social skills of direct reports.
Skills:Stakeholder managementAnalyticsLeadershipCommunicationDecision-making

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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