Senior Performance Marketing Specialist

Bitpanda
Barcelona
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Cross-functional collaboration","Analytical thinking","Mentorship"]

Build the core decision engine for the Growth organization by setting measurement strategy and operating models for CAC, payback, LTV, cohorts, and incrementality. Lead forecasting, performance reviews, and experimentation analysis to support economically grounded capital allocation. Hire, mentor, and develop analytics engineers and senior analysts, and partner with Finance, Data, Product, and channel leaders to establish source-of-truth reporting and automate data workflows while elevating analytical standards across the company.

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FursaFursa
Bitpanda
Bitpanda
1 day ago

Senior Performance Marketing Specialist

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Last checked: 38 minutes agoStatus: Live

Job Summary

Build the core decision engine for the Growth organization by setting measurement strategy and operating models for CAC, payback, LTV, cohorts, and incrementality. Lead forecasting, performance reviews, and experimentation analysis to support economically grounded capital allocation. Hire, mentor, and develop analytics engineers and senior analysts, and partner with Finance, Data, Product, and channel leaders to establish source-of-truth reporting and automate data workflows while elevating analytical standards across the company.
Location: Barcelona
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Set the Growth measurement strategy and operating model with trusted company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality.
  • •Lead forecasting, performance reviews, and decision-grade analysis to support faster and more reliable capital-allocation choices.
  • •Build and mentor a team of analytics engineers and senior analysts.
  • •Partner with Finance, Data, Product, and channel leaders to establish source-of-truth reporting and automate critical data workflows.
  • •Improve the experimentation process and make insights widely accessible while maintaining strict analytical standards.

Pay and Benefits

Perks:Hybrid WorkingEquityHealth InsuranceLearning BudgetPaid LeaveParental LeaveMeal Allowance

Key Requirements

  • •Track record building or leading an analytics capability that changes commercial and product decisions beyond basic reporting.
  • •Technical credibility in SQL, data modeling, experimentation, and measurement, with the ability to challenge weak analysis.
  • •Deep understanding of acquisition economics, cohorts, incrementality, and forecasting to define company-wide standards.
  • •Ability to create clarity from fragmented data and focus on the few models and metrics that materially improve outcomes.
  • •Cross-functional leadership skills to guide analysts and partner tightly with Data, Finance, Product, and channel owners.
Skills:LeadershipCross-functional collaborationAnalytical thinkingMentorship
Languages:English
Tech Stack:SQL

Company Brief

Bitpanda
Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Vienna, Austria
Founded: 2014
WebsiteLinkedIn