Vertical Marketing Lead

Quo
United States
Workplace: RemoteFull timeUSD 147,000 - 192,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Project management","Communication","Leadership","Cross-functional","Problem-solving"]

Lead Growth Marketer to shape go-to-market strategy for vertical-focused campaigns in a fully remote B2B startup. Own category strategy, set acquisition targets, and drive cross-functional initiatives across Growth, Product Marketing, Content, Design, Web, Partnerships, Sales, and Product. Field-facing role building partnerships, attending events, and translating customer insights into scalable growth programs.

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FursaFursa
Quo
Quo
4 months ago

Vertical Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Lead Growth Marketer to shape go-to-market strategy for vertical-focused campaigns in a fully remote B2B startup. Own category strategy, set acquisition targets, and drive cross-functional initiatives across Growth, Product Marketing, Content, Design, Web, Partnerships, Sales, and Product. Field-facing role building partnerships, attending events, and translating customer insights into scalable growth programs.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the category strategy and outcomes: define and evolve the category-specific go-to-market strategy and establish customer acquisition and revenue targets for the vertical.
  • •Drive cross-functional execution: align priorities and collaborate with Growth & Product Marketing, Content, Design, Web, Partnerships, Sales, and Product to realize category initiatives and prioritize product opportunities.
  • •Launch and test growth motions: drive campaigns end-to-end where needed, design experiments to learn what drives acquisition and conversion, and scale successful motions.
  • •Represent Quo in the market: attend key category events and conferences and build relationships with operators, influencers, and partners, feeding customer insights back into strategy.
  • •Move quickly and move with urgency: maintain high tempo across initiatives, manage multiple workstreams, and push for rapid iteration and impact.

Pay and Benefits

Salary: USD 147,000 - 192,000 annually
Equity and Bonus:Equity
Perks:EquityMedical CoverageLifestyle StipendPaid Leave

Key Requirements

  • •8+ years of experience in growth, product, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers
  • •Experience working at an early-stage startup (Seed–Series B), with limited structure and building systems from scratch
  • •Track record of owning revenue or acquisition targets and delivering
  • •AI-native and proficient with tools like Claude Code or similar to accelerate research and decision-making
  • •Able to execute hands-on and influence across teams without formal authority
Experience:8+ yearsB2bStartupsSmB
Skills:Project managementCommunicationLeadershipCross-functionalProblem-solving
Tech Stack:Claude CodeAI

Company Brief

Quo
Provides a cloud-based business phone system and VoIP service enabling teams to call, text, and manage phone numbers on desktop and mobile with shared inboxes, integrations, and automation for modern remote-first businesses.
Industry: Telecommunications
Company Size: Large (251 to 1,000 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn