Social Media Executive

Carousell Group
Kuala Lumpur
Workplace: HybridInternshipFunction: Communications, PR & CommunityExperience: 2-3 yearsSkills: ["Communication","Creativity","Proactive ownership","Organisational skills"]

Create and manage social content calendars for Mudah and Carousell, translating campaign briefs into engaging, platform-specific posts. Monitor trends daily and produce timely ad hoc content using social listening tools like Brandwatch. Support content creation and livestreams across Facebook, Instagram, and TikTok, appearing on camera when needed. Track monthly KPIs (follower growth, engagement, video views) and report insights to improve content and campaigns.

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Carousell Group
Carousell Group
1 day ago

Social Media Executive

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Last checked: 11 hours agoStatus: Live

Job Summary

Create and manage social content calendars for Mudah and Carousell, translating campaign briefs into engaging, platform-specific posts. Monitor trends daily and produce timely ad hoc content using social listening tools like Brandwatch. Support content creation and livestreams across Facebook, Instagram, and TikTok, appearing on camera when needed. Track monthly KPIs (follower growth, engagement, video views) and report insights to improve content and campaigns.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Internship
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Maintain social media content calendars for Mudah and Carousell, translating campaign briefs into engaging, platform-specific content.
  • •Monitor trends daily and proactively create and publish timely ad hoc content aligned to brand and current moments.
  • •Support content development and publishing across Facebook, Instagram, TikTok, including livestream planning, scripting, coordination, and post-live follow-ups.
  • •Drive day-to-day community engagement with timely, friendly, on-brand responses and flag insights from audience sentiment and conversations.
  • •Track and report monthly performance against KPIs (follower growth, engagement rate, video views, trend responsiveness, and content calendar delivery).

Key Requirements

  • •2–3 years of experience in Social Media, Marketing, Content, or Communications (relevant internship experience considered).
  • •Hands-on experience managing or creating content for TikTok, Instagram, and Facebook.
  • •Strong written communication in English and Bahasa Malaysia.
  • •Comfort using tools such as Canva and CapCut (or similar).
  • •Comfort being on camera and willingness to learn social listening/analytics tools (e.g., Brandwatch).
Experience:2-3 years
Skills:CommunicationCreativityProactive ownershipOrganisational skills
Languages:EnglishBahasa Malaysia
Tech Stack:TikTokInstagramFacebookCanvaCapCutBrandwatch

Company Brief

Carousell Group
Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Singapore, Singapore
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor