Trade Marketing Manager

Lead the DEWALT brand’s local trade marketing agenda in Bulgaria, translating brand strategy into sales execution. Partner closely with sales, digital, product, and European marketing teams to plan promotions, launches, events, and customer activities that strengthen sell-out. Manage marketing budgets and PO processes with ROI focus, measure campaign effectiveness, and provide actionable insights. Oversee local adaptation of assets, including translations, and support forecasting through collaboration with sales and supply chain.