Field Marketing Manager, ASIA

Chainguard
Singapore
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Collaboration","Data-driven decision making","Influencing"]

Own and execute Asia regional field marketing strategy across ASEAN markets to drive demand, pipeline growth, and faster deal velocity. Plan quarterly integrated marketing programs aligned to regional sales priorities, run full-funnel demand generation and high-impact events, and build multi-touch campaigns for strategic enterprise accounts. Partner with Sales, BDRs, Partnerships, and regional teams to localize programs, expand partner marketing, measure ROI, and continuously optimize for scalable growth.

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FursaFursa
Chainguard
Chainguard
13 hours ago

Field Marketing Manager, ASIA

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute Asia regional field marketing strategy across ASEAN markets to drive demand, pipeline growth, and faster deal velocity. Plan quarterly integrated marketing programs aligned to regional sales priorities, run full-funnel demand generation and high-impact events, and build multi-touch campaigns for strategic enterprise accounts. Partner with Sales, BDRs, Partnerships, and regional teams to localize programs, expand partner marketing, measure ROI, and continuously optimize for scalable growth.
Location: Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own regional demand and pipeline growth by developing and executing integrated quarterly marketing plans aligned to Asia pipeline.
  • •Drive full-funnel demand generation across priority accounts and key market segments, aligning initiatives with regional sales and account strategies.
  • •Execute high-impact field marketing programs including executive roundtables, hosted events, industry conferences, webinars, and partner activations.
  • •Partner with Sales teams to identify and activate Tier 1/strategic accounts using targeted multi-touch campaigns for complex enterprise buying journeys.
  • •Measure, optimize, and scale by tracking pipeline contribution, engagement, ROI metrics, and building repeatable processes and frameworks.
Travel: Medium travel

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionEquityPaid LeaveParental Leave

Key Requirements

  • •6+ years of experience in field marketing, demand generation, or regional marketing in B2B technology.
  • •Experience developing and executing regional marketing programs across Asia markets.
  • •Strong collaboration skills across Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes.
  • •Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimization.
  • •Ability to influence stakeholders and operate effectively in a fast-paced, high-growth environment.
Experience:B2B technologyDemand generationField marketing
Skills:CommunicationStakeholder managementCollaborationData-driven decision makingInfluencing
Languages:English

Company Brief

Chainguard
Builds software supply chain security solutions for containerized and Kubernetes-native environments, offering tools for secure builds, attestations, vulnerability scanning, and policy enforcement to help organizations deploy trustworthy software at scale.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Seattle, United States
Founded: 2020
WebsiteLinkedIn