Yum! Brands

4 months ago

Audience Development and Management Coordinator

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

A data-driven marketing role focused on building and managing marketing audience segments for Pizza Hut campaigns. Supports lifecycle marketing, CRM operations, and cross-functional collaboration with analytics and technology teams to enable personalized customer engagement.

Location: Plano

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Key Responsibilities

•Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
•Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
•Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
•Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
•Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.

Pay and Benefits

Salary: USD 110,500 - 116,910 annually

Key Requirements

•7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
•Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
•Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
•Ability to navigate data tables and customer datasets to define and validate audiences.
•Excellent communication skills to gather requirements and translate them into technical audience logic.

Experience:MarketingData analyticsCRMAudience management

Education:Bachelor's

Skills:CommunicationAttention to detailCollaborationProblem-solvingOrganization

Tech Stack:SQLSnowflakeBrazeTreasure Data

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

4 months ago

Audience Development and Management Coordinator

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Plano

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Key Responsibilities

•Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
•Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
•Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
•Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
•Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.

Pay and Benefits

Salary: USD 110,500 - 116,910 annually

Key Requirements

•7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
•Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
•Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
•Ability to navigate data tables and customer datasets to define and validate audiences.
•Excellent communication skills to gather requirements and translate them into technical audience logic.

Experience:MarketingData analyticsCRMAudience management

Education:Bachelor's

Skills:CommunicationAttention to detailCollaborationProblem-solvingOrganization

Tech Stack:SQLSnowflakeBrazeTreasure Data

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor