Field Marketing Manager, DACH

Mixpanel
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Organization","Comfort with ambiguity","Data curiosity","Communication"]

Own Mixpanel’s go-to-market presence in the DACH region, translating what works in core markets into localized German programs. Partner closely with the London-based marketing team and DACH commercial team to plan and deliver field events, run multi-channel campaigns, and build a German marketing playbook over time. Provide market intelligence, localize content across formats, manage agencies and budgets, and track event ROI and pipeline contribution.

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FursaFursa
Mixpanel
Mixpanel
4 days ago

Field Marketing Manager, DACH

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Last checked: 21 hours agoStatus: Live

Job Summary

Own Mixpanel’s go-to-market presence in the DACH region, translating what works in core markets into localized German programs. Partner closely with the London-based marketing team and DACH commercial team to plan and deliver field events, run multi-channel campaigns, and build a German marketing playbook over time. Provide market intelligence, localize content across formats, manage agencies and budgets, and track event ROI and pipeline contribution.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop a working knowledge of the DACH digital analytics landscape and bring structured market feedback to EMEA marketing.
  • •Plan and execute in-person and virtual DACH events, owning the full event lifecycle and event calendar end-to-end.
  • •Localize marketing content across formats (events, landing pages, email campaigns, one-pagers, social), maintaining consistent tone and acting as a quality gate.
  • •Own the regional marketing budget, manage vendor POs, and track spend against plan.
  • •Collaborate with marketing operations and revenue marketing to ensure execution, lead routing, ROI tracking, and pipeline contribution measurement.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceVisionDentalWellness Stipend401kParental LeaveVolunteer Time

Key Requirements

  • •Experience in B2B field marketing or demand generation, ideally at a SaaS or analytics-adjacent company.
  • •Native-level German with strong professional English to write copy and brief agencies in both languages.
  • •Proven track record running events, both in-person and virtual.
  • •Comfort working with ambiguity while building a playbook for a growth market.
  • •Familiarity with CRM and marketing automation tools; Salesforce and HubSpot experience is a plus.
Experience:B2BSaaSAnalyticsDemand generation
Skills:CollaborationOrganizationComfort with ambiguityData curiosityCommunication
Languages:GermanEnglish
Tech Stack:SalesforceHubSpotCRMMarketing automationDashboards

Company Brief

Mixpanel
Provides a product analytics and user-behavior platform that helps companies measure engagement, retention, and conversions. Mixpanel delivers event-based analytics, funnels, cohorts, and customizable reports to inform product decisions and optimize user experiences.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn