Demand Gen Marketer

dili
New York
Workplace: HybridFull timeUSD 95,000 - 225,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Hands-on execution","Experimentation","Data-driven decision-making","Writing","Organization"]

Own end-to-end B2B demand generation and build a repeatable pipeline engine. You’ll create and launch campaigns across paid search, LinkedIn, email, content/SEO, webinars, events, partnerships, and more—while building landing pages, ads, and customer-facing assets. Manage HubSpot and reporting, run rigorous attribution and experimentation, and partner with Sales, Product, Customer Success, and Engineering to improve lead quality and pipeline conversion using modern AI tools.

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FursaFursa
dili
dili
1 month ago

Demand Gen Marketer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own end-to-end B2B demand generation and build a repeatable pipeline engine. You’ll create and launch campaigns across paid search, LinkedIn, email, content/SEO, webinars, events, partnerships, and more—while building landing pages, ads, and customer-facing assets. Manage HubSpot and reporting, run rigorous attribution and experimentation, and partner with Sales, Product, Customer Success, and Engineering to improve lead quality and pipeline conversion using modern AI tools.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own demand generation strategy from end to end, generating qualified pipeline.
  • •Build campaigns across paid search, LinkedIn, email, content, SEO, webinars, events, partnerships, and other acquisition channels.
  • •Create marketing assets (landing pages, ads, emails, case studies, customer stories) or coordinate contractors/partners.
  • •Own HubSpot, marketing automation, attribution, and reporting, ensuring campaigns are measured and optimized.
  • •Continuously test messaging, positioning, creative, audiences, offers, and conversion funnels; partner with Sales to improve lead quality and conversion.

Pay and Benefits

Salary: USD 95,000 - 225,000 annually

Key Requirements

  • •3+ years of experience in B2B demand generation, growth marketing, or a similar role.
  • •Experience owning campaigns that generated measurable pipeline and revenue.
  • •Hands-on experience with HubSpot and modern marketing analytics.
  • •Experience running paid acquisition (e.g., Google Ads and LinkedIn Ads).
  • •Strong understanding of conversion funnels, attribution, experimentation, and campaign measurement.
Experience:3+ yearsB2BDemand generationGrowth marketing
Skills:Hands-on executionExperimentationData-driven decision-makingWritingOrganization
Tech Stack:HubSpotMarketing automationAttributionReportingGoogle AdsLinkedIn AdsSEOEmail marketingWebinarsCanvaFigmaChatGPTClaudeGeminiClay

Eligibility

Nationality:US National

Company Brief

dili
Provides an AI-powered platform to extract, analyze, and manage information from legal documents and contracts, automating due diligence, contract review, and document intelligence workflows for legal and business teams.
Industry: LegalTech
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